In a world with social media on the rise, businesses get most of their publicity through all the different types. Users share photos, hashtags, and locations with friends to publicize where they are and what they are doing at that moment.

Coming off of their first conference tournament appearance in 12 years, Niagara University baseball gears up for another promising season.

As the fall semester dwindles down to an end, students are preparing for final projects, papers, and cramming to study for final exams. Finals week is often a bittersweet time for students, though many are excited for the upcoming month-long break. Exams can take a toll on one's mind.

What's a better way to kick off the holiday season than by going to see your favorite musical artists in concert?

Niagara Falls, known as one of the natural wonders of the worlds. However, the community that surrounds it is may not be considered as wonderful.

As many young adults are getting older, they're having a greater need to express their individuality and to show who they really are. Moreover, piercings and tattoos have been around for thousands of years now, being used to express religion by patterns and symbols.

As the New Year had been approaching, I was in a crunch to figure out what my New Year's resolution was going to be. Feeling pretty lousy, tired, under the weather, and overall just not myself at the time, I figured attempting to eat healthier and switching up my diet could be a decent start to fixing this problem.

It's that time of year where everyone starts to put in the time at the gym to get their wishful "summer bod." Some people will put in hours at the gym to hopefully sculpt the body of their dreams while others will prefer sit and be content with "lifting pizza" from the comfort of their own home.

It's the night before you are supposed to be moving in with a new roommate whom you barely know anything about. You're losing sleep, because you're scared this person might be totally different from you. Maybe they're messy. Maybe they have a pet snake. Maybe they smell weird. There are so many things that could go wrong.

NLS is a civil legal services, nonprofit organization serving low-income, disabled and other residents in need in Western New York. It is funded primarily by the Federal Legal Services Corp., the Interest on Lawyer Account Fund of the state of New York, and a grant from the New York State Assembly. Financial support is also provided by the United Way of Buffalo and Erie County, as well as various state agencies

When walking down the halls of a university campus, one wouldn't expect to see Mario, Captain America and Goku, much less finding them entangled in an epic Nerf shoot out, or dancing with each other in a ballroom. But for three days, you'll be able to see things like this and so much more at UBCon.

His days where he led the Buffalo Bills to four straight Super Bowls or when he lost his helmet during Super Bowl XXVI will always be remembered. However, Thurman Thomas, to his fans, will always be the greatest running back who played for the Buffalo Bills.

Rumor has it the Lewiston Public Library is haunted.

If you are the type of person who keeps writing a travel bucket list, you probably have destinations all over the world. However, you should think about many factors when choosing destination, such as security, cost, weather and culture. Considering all of them, especially, culture, exploring Korea will be valuable trip in your college life.

As the fall semester comes to a close, more students are finding their way to Niagara University's library.

There's no time to rest for the Niagara men's hockey team, as working toward success is time-consuming. The team meets for skating Monday through Thursday and workouts take place Monday through Wednesday. On Fridays, the team has games, so the skates are optional.

There is a long line of customers waiting outside their favorite stores. Their feet are tapping, eyes constantly looking at their watches, waiting for the doors to open. They have their list of items to look out for. They have checked online for what stores will have the best sales.

As the holiday season approaches, Community Missions of Niagara Frontier is preparing for its Nov. 28 Giving Tuesday event, and is reaching out to the Niagara community in an effort to collect donations for those in need.

Jamie Hagerty, an 18-year-old Niagara University student majoring in psychology, won the Niagara County Peach Queen scholarship pageant last month. She also competed for Peach Queen in 2016, placing third. Jamie evolved as a contestant this year in her stage presence and ability to answer questions under pressure.

Summer is approaching quickly in Western New York and, with it, a new season of music, art and entertainment.

Marriage is a sacred unity between two people. A promise, a bond, and perhaps one of the world's leading goals.

With the Pirelli World Challenge Touring Car Championship quickly approaching, driver Dennis Hanratty Jr. has been, no so patiently, waiting to get back behind the wheel.

2017 fashion has gone back in time bringing back the 80's and 90's trends that everyone has always seemed to love. Not only are mom jeans and graphic band tees making an appearance, thrift shopping has become a larger fad that many people have taken advantage of; buying and donating clothes equally.

Lisa, a college sophomore, said, "I was so unsure what to get, so I thought I needed everything and, by the end of the year, I realized I had so much unnecessary things."

NU Goes Green is a small club on campus that is currently planning major changes for this semester.

In 2007, Lake Effect Artisan Ice Cream was started by two lifelong friends turned Lockport High School teachers. Today, Erik Bernardi, who teaches biology, and Jason Wulf, who is an art teacher, have made Lake Effect into an award-winning ice cream shop.

Like Buddy the Elf, a group of friends is helping spread Christmas cheer around North Tonawanda. As they build their display and great ready for their busy holiday season, like Santa busy at his workshop, they want to let everyone know carolers are coming to town.

Many consider the Stanley Cup to be the most prestigious trophy in all of sports. It is also one of the most difficult to win.

If you live in Western New York, chances are you probably haven't heard of the local, alternative band The Stock Car Boys. There isn't anything wrong with that, as the band is relatively new and has a small following, but the band is gaining a following nonetheless.

Niagara University's Alliance has an annual program called "Awesome People Say Awesome Things," or APSAT, that encourages students to get involved with a community they might not necessarily have previously been in.

On Friday, April 29, Alpha Sigma Alpha Zeta Chi Chapter at Niagara University attended the Relay For Life event at the Kiernan Center.

As graduation nears for college seniors, the stress starts to weigh on their shoulders. Not only do they have papers and finals, but now they have to do something with the degree they are about to receive.

Remember watching Sesame Street when you were a kid? Big Bird, Cookie Monster, Elmo and many other characters made the show a huge success, and make it one of the most-watched children's shows in the world. Now there's a new resident on "Sesame Street," and she's promoting women's rights in Afghanistan.

On Saturday, April 16, Niagara University held its yearly Special Olympics. This was a time for athletes to come and show off their basketball skills to family, friends and supporters.

What do you get when you cross a rectory, a convent and a full made to order breakfast? Simple. Sunny's Roost Bed and Breakfast.

Former Buffalo Bills quarterback Jim Kelly recently announced he was cancer free after being diagnosed in June 2013 with oral cancer. Kelly's story had a happy ending, but almost half of those diagnosed with oral cancer don't live to tell the tale.

In 1990, University at Buffalo students hosted the very first UBcon, a gathering of tabletop gamers at the UB North Campus.

With the semester coming to an end and graduation right around the corner, students of all types are either winding down or gearing up for the finish. Regardless, students are finding it harder and harder to be motivated to study and do work. The term "Senioritis" is often the first word to pop into students' and professors' minds to describe this feeling.

For most new high school athletes, the thought of even playing a high school sport can, at first, be very daunting.

he United Office Building, the first skyscraper in Niagara Falls, sat vacant for nearly 30 years until it was purchased by Carl Paladino's Ellicott Development Company for only $1 in 2004. After a multimillion-dollar renovation, the 20-story building reopened as The Giacomo Hotel and Residences in 2010.