Season 3 picked up for 2024
Food Network has ordered a season three pickup of “Bobby’s Triple Threat,” it was announced today by Betsy Ayala, head of content, food, Warner Bros. Discovery. Hosted by Bobby Flay and featuring his three culinary titans, Tiffany Derry, Michael Voltaggio and Brooke Williamson, “Bobby’s Triple Threat” second season debuted Aug. 22 and wrapped Oct. 24, reaching more than 11 million total viewers (across Food Network/Max/Discovery+) and averaging a .52 P25-54 and .65 W25-54 L+3 rating, up 11% and 16%, respectively, from season one; and up 53% and 51%, respectively, vs. prior six-week benchmarks. The season resonated online, as well, generating a total of 39 million social impressions and 26 million video views, up 44% and 189%, respectively, vs. season one. Season three will air in 2024.
“ ‘Bobby’s Triple Threat’ showcases a level of culinary skill and execution that elevates the action and allows Bobby to deliver to viewers a high-energy, high-stakes food competition,” Ayala said. “With Bobby at the helm and his three hand-picked titans, Tiffany, Michael and Brooke, cooking weekly against a new elite opponent, the audience has no choice but to be on the edge of their seats to see how each battle unfolds.”
Flay added, “I am thrilled that viewers have voted a resounding ‘yes’ by tuning into season two of ‘Triple Threat’ with double-digit gains over our first season. My goal of turning the titans into cooking superheroes is becoming a reality, and I can’t wait to unleash the next set of challengers into the club for season three. I’ve got $25,000 burning a hole in my pocket – come and get it!”
Viewership figures are based on a combination of Nielsen (linear) and first-party data (Max/Discovery+).