Tops Friendly Markets has announced the arrival of Dills Mafia Pickles, available exclusively at select area Tops Friendly Market locations.
A press release stated, “These delicious, crunchy pickles are all-natural, vegan and gluten-free, and the perfect addition to any game day lineup!”
Del Reid, founder of Bills Mafia and owner and founder of 26 Shirts, said, “We are so excited to be partnering with PLB Sports and Entertainment (PLBSE) and Tops on Dills Mafia. Food products are definitely outside the norm for us, so we're glad we can begin this new endeavor with two experienced, well-respected brands.”
Mike Nugent, vice president of sales and merchandising for Tops, added, “To bring an exciting new flavor profile to Tops customers – especially as we enter into the height of tailgating season – the Super Bowl of feasting – is always something we strive for, and we’re thrilled to partner with Del and PLBSE.”
The press release noted, “Be sure to look for Dills Mafia Pickles during the upcoming second annual Tops Slider Showdown taking place on Friday, Sept. 15, at the Tops located at 3980 Maple Road in Amherst. Competition will heat up between local media personalities beginning at 1 p.m. Tasked with the challenge to make the best slider this side of Lake Erie, the community is encouraged to stop down and cheer on their favorite team to help them win a $500 donation to their charity of choice.
“Del Reid will be joining as a celebrity judge along with Sup Chef (Alex Dispence), Sal Cappacio from Sports Radio WGR 550 AM, and Tops President Ron Ferri. Nicholas Picholas, morning show radio host from KISS 98.5, returns as our emcee extraordinaire.”
Tops officials noted a donation from jar sales will go to FeedMore WNY.
Based in Williamsville, Tops Markets currently operates 149 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees. For more information, visit www.topsmarkets.com.