Perry’s Ice Cream Company Inc. is expanding its production capabilities to meet the growth of the novelty market. Perry’s is investing $18 million into a 20,000-square-foot expansion, and the purchase of a state-of-the-art extruded stick bar line from Tetra Pak of Denmark.
A press release noted, “Over the past several years, the ice cream novelty segment has been booming. Consumer purchases reflect the trends in convenience and portion control that novelty ice cream products provide.”
Perry’s Ice Cream Vice President of Strategic Branding and Sustainability Gayle Perry Denning said, “The company has identified an opportunity in the market for premium stick novelties in its Perry’s branded portfolio of ice creams, as well as a need for capacity in the ice cream industry for contract manufacturing of similar items.”
This new line will be capable of manufacturing stick novelty varieties including ice cream, yogurt, sorbet and non-dairy.
“Consumers drawn to this segment indicate a desire for indulgence and convenience and portion control,” Perry Denning said.
Specific new Perry’s Ice Cream products for this new line are currently in development.
“We are very excited to bring the indulgent experience of Perry’s Ice Cream to consumers in this new, convenient format,” Senior Brand Manager Nichole Buryta said.
The press release noted, “Perry’s also has a robust contract manufacturing division and will have capacity on this line to manufacture stick novelties for other brands in the frozen novelty space, or ones looking to enter the space.”
Director of Contract Brands Lisa Davin said, “Perry’s knowledge and expertise in ice cream manufacturing, combined with this machine’s new product capabilities, expands the portfolio of products we can offer to other brands.”
To learn more about Perry’s Ice Cream, visit PerrysIceCream.com.
About Perry’s Ice Cream:
Perry’s is the 27th-largest ice cream brand in the country.