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The Spicey Pickle's `NOOCH`-eating contest.
The Spicey Pickle's "NOOCH"-eating contest.

Video: Spicey Pickle hosts annual Cinco de Mayo 'NOOCH'-eating contest

by jmaloni
Tue, May 5th 2015 10:10 pm

By Joshua Maloni

Seven competitors entered the culinary ring Tuesday to tackle the mighty "NOOCH" burrito, a 14-inch meat-on-meat tortilla with lettuce, tomato, rice, cheese and medium sauce. The first one to finish would win The Spicey Pickle's eating competition.

As grown men wrestled with the potent punch of the seasoned dish, Zach Seither of Niagara Falls (via Akron, Ohio) took the taco title. He finished his "NOOCH" in a record time of two minutes and 54 seconds.

His prize?

A certificate good for one free "NOOCH."

Oh, and bragging rights, too.

The contest was part of Spicey Pickle owner Aaron Rotella's second annual Cinco de Mayo celebration. He gave away free tacos Tuesday afternoon, provided a piƱata with assorted candies for children, and awarded a 42-inch Vizio E Series Smart LED HDTV to one lucky patron.

Watch video highlights of the eating competition below:


"The NOOCH" 



The eaters await their orders.


Time to eat!

"The Nooch" 

"The Nooch," Daniel Antonucci


The Spicey Pickle owner Aaron Rotella, left, celebrates with "NOOCH" eating contest winner Zach Seither.


Village of Lewiston Deputy Mayor Bruce Sutherland (above) and Lewiston resident Gabriela Prygon (below) help with the TV raffle.


The Spicey Pickle is located at 463 Center St., Lewiston.

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