Wegmans survey reveals importance of holiday meal simplicity while still honoring traditions

•A recent survey by Wegmans revealed customers want to prioritize their traditional holiday recipes (77%), while also finding ways to keep holiday meals simple and easy and/or opportunities to simplify entertaining (78%). 

•The survey revealed about seven in 10 customers plan to serve a healthy combination of homemade and store-bought prepared food items when hosting holiday celebrations (69%).

•Whether customers are planning a formal party or an impromptu get together, Wegmans has meal and entertaining solutions to help customers simplify the season, allowing them to spend more time with family and friends.

Wegmans Press Release

The holiday season is a time for celebration and togetherness, but when it comes to entertaining, it can also bring a certain level of stress. A recent survey by Wegmans revealed that, this holiday season, customers want to prioritize their traditional holiday recipes (77%), while also finding ways to keep holiday meals simple and easy, and/or opportunities to simplify entertaining (78%).

Whether customers are planning a formal party or an impromptu get-together, Wegmans has meal and entertaining solutions to help customers simplify the season, allowing them to spend more time with family and friends.

The survey revealed customers are creating ease during the holidays by carefully choosing what to make from scratch and what to buy readymade. In fact, about seven in 10 plan to serve a healthy combination of homemade and store-bought prepared food items when hosting holiday celebrations (69%). This allows them to dedicate their time and effort to preparing dishes that hold personal significance, evoke cherished memories, or reflect their cultural heritage.

Easy entertaining

Wegmans makes it easy to pair family recipes with ready-to-eat, ready-to-heat, and ready-to-cook accompaniments, allowing hosts to serve high-quality, delicious meals without spending hours in the kitchen. Customers can find a wide variety of appetizers, main dishes, sides and desserts in-store, on Wegmans.com, and through Meals 2GO.

Customers looking to serve larger groups or purchase complete meals can find everything they need on Wegmans Meals 2GO Catering. Wegmans’ catered holiday dinners now give customers the option to customize their meal by choosing their own sides. New to Wegmans’ catering is a variety of ready-to-cook Gold Pan Meals that serve four to six people. Entrees include lobster mac and cheese, lemon dill salmon with broccoli and hollandaise, lemon butter cod with artichokes and spinach, and more. These effortless entrees pair perfectly with Gold Pan appetizers and sides, also available through catering.

Holiday meal inspiration

Traditions may be strong during the holidays, but people also have an appetite for new holiday meal ideas (61%) and experimenting with new recipes (51%). Customers can discover new holiday recipes and twists on classics in Wegmans’ holiday recipe collection.

Let Wegmans help make this a stress-free holiday season to remember, filled with joy, togetherness, and delicious food. Visit www.Wegmans.com for more holiday help and inspiration.

About the survey: The survey was conducted online by Wegmans between Nov. 7-21, among 9,395 respondents recruited from our Insiders Panel. The data are not weighted. 

Wegmans Food Markets Inc. is a regional supermarket chain with 111 stores located along the East Coast. The family company, recognized as an industry leader and innovator, celebrated its 100th anniversary in 2016. Wegmans has been named one of the “100 Best Companies to Work For” by FORTUNE magazine for 27 consecutive years, ranking No. 6 in 2024.