An egg-citing journey: A partnership that feeds a community

Guest Editorial by Tops Friendly Markets

In the heart of Western New York, where family farms and close-knit communities thrive, there exists a unique partnership between Tops Markets and its beloved local egg supplier, Kreher Eggs. This relationship, built over decades, is a testament to commitment, community, and the shared goal of nourishing families.

Beginning of a beautiful partnership

In November 1999, Tops Markets, Buffalo’s hometown grocery store, introduced a new line of high-quality eggs to their shelves: Eggland’s Best. This marked the start of an enduring relationship with Kreher, the franchise producer for Eggland’s Best. This opportunity allowed them to provide top-tier eggs to the community.

As the relationship grew, Kreher expanded its offerings to include Tops’ own brand of eggs. This trust and mutual respect have only deepened over the years, with Tops valuing its local producers and finding in its egg supplier a dedicated partner in feeding Western New York families.

Legacy of farming

For the egg supplier, farming is more than a business; it’s a legacy passed down through generations. One of the current overseers, Brian Kreher, a fourth-generation family member, grew up on the farm and returned after college, bringing valuable industry experience after working for an international food company, and a deep commitment to the family’s tradition.

Today, the supplier manages three family-owned egg farms and over 5,000 acres of farmland with a team of over 400 employees. This land supports its flocks and contributes to a sustainable agricultural ecosystem, supplying organic crops and composting solutions to the community.

Challenges & rewards of egg farming

Egg farming is a demanding, resilient endeavor. Industry consolidation has made it tough for medium-sized, family-run farms to survive, a challenge Kreher knows well. It has witnessed many other egg farm(ers) close the doors.

“That is difficult because many of these farms represent multigenerational faming facilities, much like our own, with whom we have enjoyed longstanding relationships with. We respect and appreciate one another,” Kreher said.

Despite these challenges, the spirit of camaraderie and respect among farmers remains strong. The egg supplier appreciates the trials its peers face, understanding the sacrifices required to sustain a family farm. This resilience is a testament to its commitment to the community.

Benefits of local support

Tops prides itself in supporting locally owned and operated businesses, and has done so for decades.

“Partnering with a local supplier offers numerous benefits for Tops Markets,” said Kelly Cunningham, category business manager, dairy, for Tops. “The eggs arrive at their stores just hours after being packed, ensuring unmatched freshness for customers. With the farm less than 6 miles from Tops’ distribution warehouse, the environmental footprint is minimized, and local jobs are created. It’s a win-win.”

This partnership aligns perfectly with Tops’ values of supporting local producers, sustaining Western New York’s agricultural heritage, and providing the highest-quality products to its customers. This commitment to local sourcing is a cornerstone of its business philosophy.

Seasonal surges & year-round demand

Eggs are versatile and essential in any kitchen, perfect for breakfast, lunch and dinner. While demand is steady year-round, certain seasons bring a noticeable surge. Easter and Passover see significant spikes in sales, and the holiday baking season from Thanksgiving through Christmas keeps the farms busy.

The supplier meets these demands with well-coordinated efforts, ensuring its hens – each laying an egg nearly every 26 hours – are in optimal conditions to produce the best eggs possible. This dedication to quality has earned it a loyal following among Tops’ customers and beyond.

Celebrating a century of farming

This year marks a significant milestone for Kreher: Celebrating 100 years of farming in Western New York. It is hosting events to honor its rich history and the contributions of past generations. It will also celebrate its extended farm family, including team members and long-time partners like Tops Markets.

“This centennial celebration is not just about looking back; it’s about recognizing the community’s support and looking forward to a promising future,” Kreher said.

As Kreher commemorates its achievements, it remains committed to a mission of feeding families and sustaining a legacy.

Conclusion

The local partnership between Tops Markets and Kreher exemplifies the many benefits of a local collaboration to support the community. Rooted in shared values and a commitment to quality, this relationship continues to thrive, benefiting everyone involved – from dedicated farmers to families enjoying fresh, local eggs. As they look ahead, both Tops and the Kreher family are dedicated to sustaining this legacy.