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The new Toast-Yay! cookie. (Photo courtesy of Girl Scouts of WNY)
The new Toast-Yay! cookie. (Photo courtesy of Girl Scouts of WNY)

New french toast-inspired 'Toast-Yay!' Girl Scout Cookie joins lineup for 2021 season in WNY

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Tue, Aug 18th 2020 10:20 am

Toast-Yay! cookie will be available from Girl Scouts of Western New York once cookie season begins, offering a delightful moment of joy while supporting local girl entrepreneurs

Today, Girl Scouts of Western New York (GSWNY) and Girl Scouts of the USA (GSUSA) kicked off a countdown to the 2021 Girl Scout Cookie season with the announcement of a new cookie in Western New York and other select areas: Toast-Yay!, a French toast-inspired cookie “dipped in delicious icing and full of flavor in every bite.”

Amid challenging world events and a global pandemic this year, Girl Scouts created moments of joy by donating cookies to thank frontline workers and using the cookie earnings to support their communities. When Girl Scout Cookie season returns, Toast-Yay! will give consumers a new way to celebrate joy, alongside other favorites such as Thin Mints and Caramel deLites. And though social distancing measures may keep families and friends apart, cookie customers will be able to share joy and stay connected this season through a giftbox option that ships directly to others via the Smart Cookie online platform.

Consumers will also delight in knowing that their cookie purchase is an investment in girl leadership in their own community. With every sale, the Girl Scout Cookie program teaches girls to think like entrepreneurs as they run their own small businesses and learn skills such as goal setting, people skills and decision-making. And girls decide how to use their portion of the proceeds for leadership experiences and community projects, while GSWNY depends on the funds to deliver Girl Scout programming to nearly 15,000 girls in Western New York.

As the COVID-19 pandemic became widespread during the 2020 cookie season, many girl entrepreneurs quickly changed their emphasis to virtual sales as they experienced the same challenges as other businesses. GSUSA also offered a new national online platform, Girl Scouts Cookie Care, that enabled customers to safely order cookies for home delivery or to donate cookies to first responders, volunteers and local causes. Thanks to their customers, Girl Scouts donated millions of cookie packages nationally last season. In the 2021 season, Girl Scouts in Western New York will again embrace their entrepreneurial spirit by selling cookies through online platforms and innovative “virtual cookie booths” on social media (with parental supervision). Many girls will offer socially distant or contactless sales and delivery options. If local guidelines allow, in-person sales may also be available in certain areas, keeping girls’ safety top priority.

“We’re excited to offer Western New Yorkers the new delicious Toast-Yay! Girl Scout Cookie to be enjoyed with our other eight amazing flavors,” said Alison Wilcox, CEO of Girl Scouts of Western New York. “The Girl Scout Cookie program provides girls with unparalleled experiences and levels the entrepreneurship gap for women by nurturing that go-getter spirit early on and equipping girls with the confidence and skills to dream big and reach high.”

GSWNY will have a Girl Scout Cookie program online pre-sale that starts Dec. 5. The official cookie season kicks off on Jan. 9, 2021, in Western New York.

To learn more about the new Girl Scout Cookie, girl membership or adult volunteerism, visit gswny.org or call 1-888-837-6410.

Girl Scouts of Western New York (GSWNY) serves nearly 15,000 girls and 7,000 adult volunteers across the GSWNY jurisdiction, including Cattaraugus, Chautauqua, Erie, Genesee, Livingston, Monroe, Niagara, Orleans and Wyoming counties. The council’s administrative service centers are located in Batavia, Buffalo, Jamestown, Lockport, Niagara Falls and Rochester. To volunteer, reconnect, donate or join, visit www.gswny.org or call 1-888-837-6410.

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