The iconic, American-made instrument brand Gibson has been creating, inspiring and contributing to the “share of sound” for 126 years. After more than a century, Gibson artists, players and fans continue to experience the guitar brand rejuvenated. Gibson is played by some of the best and brightest artists across generations and genres and has emerged as one of the most relevant, most played, and most loved guitar brand around the world.
Filmed on location in the fall of 2019, National Geographic will take viewers inside the Gibson USA Factory at the brand’s headquarters in Nashville for “Made In A Day.” Episode No. 2, featuring Gibson guitars, will air Saturday, Aug. 15 (9:30 a.m. EDT).
In this new series exploring cutting-edge manufacturing in an inter-connected world, Gibson’s cultural significance in America – as well as its international resonance for National Geographic’s global audience – will be celebrated as the show follows the guitar-building process from creation and production to transport, covering the entire evolution and journey of Gibson’s famous Les Paul electric guitar.
“Made In A Day” talks with luthiers (guitar designers) and the artisans that hand-craft the guitars as they follow the process through how they make these iconic instruments. A combination of hand-crafting skills, high-tech machinery and global logistics come together to bring Gibson’s Les Paul electric guitar to the world's stage. At the end, viewers will see the finished guitars loaded up and have a bird’s-eye view with a world map where the guitar goes on its journey to its, ultimate final destination.
“Made In A Day” is a 12-part series focusing on the ingenuity and scale of America’s manufacturing industry. The series highlights the country’s most iconic products, transport and technology of established brands throughout the U.S. and globally, (Gibson, Tesla, Jeep Wrangler, ULA Space Rockets, Tabasco, John Deere, Jack Daniels, New Balance) that are “pushing the boundaries in terms of innovation, quality of design and touching on sustainability. At the heart of this series is the concept that manufacturing in the 21st century is the ultimate global puzzle and that America is very much at the heart of a hugely interconnected world. Shot on high-caliber cameras in a cinematic style Made In A Day is an exciting series that celebrates where and how these products come together, mapping their creation to their end journey all over the world.”