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Discovery's 'Food Network Kitchen' officially launches in US

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Tue, Oct 22nd 2019 02:00 pm

First-ever live, interactive cooking product to launch with all-star line-up of live classes from top Food Network chefs & global culinary leaders and influencers

Discovery announces ‘Turn Up: Fight Hunger’ goal of 1 billion meals for kids living with hunger in America

Discovery Inc. has launched “Food Network Kitchen,” the recently announced direct-to-consumer platform, that is broadly available now across Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs, as well as iOS (iPhone and iPad) and Android mobile devices. It will spread across additional platforms and devices in 2020.

“Food Network Kitchen” is designed to improve the lives of customers by solving pain points associated with cooking, including meal prep and grocery shopping; boosting their culinary skills and making cooking a more joyous, delightful and convenient experience.

A press release said, “ ‘Food Network Kitchen’ is innovating the way people interact with their kitchens, including ‘hands free’ through a landmark collaboration with Amazon, while offering the most complete digital platform in food with more groundbreaking capabilities and content than any other platform.”

“Food Network Kitchen” will feature 25 live and interactive classes each week, and grocery ordering and delivery straight from the app. For the first time, customers will be able to stream live cooking classes with two-way interaction, allowing users and chefs to communicate in real-time. Unlike other class experiences, customers will learn directly from the world's top cooking instructors.

The press release added, “The first-of-its-kind product will offer consumers the most complete food and cooking digital experience, with more capabilities, content and interactive features from the most complete roster of iconic cooking talent anywhere in the world.”

Highlights include:

  • Daily live and interactive cooking classes.
  • Hundreds of on-demand cooking classes with a wide variety, including 500 beginner classes, 395 international cuisine classes and 75 family-friendly classes.
  • Home delivery for ingredients used in all classes, recipes, instructional videos and shows.
  • Hundreds of step-by-step instructional videos.
  • Advanced search functionality.
  • A curated selection of Food Network shows, with corresponding recipes, ingredients and home delivery of ingredients.
  • Access to top Food Network talent and culinary experts, including Bobby Flay, Rachael Ray, Giada De Laurentiis, Guy Fieri, Martha Stewart, Alton Brown, Ina Garten, Andrew Zimmern, Ree Drummond, Daniel Boulud, Valerie Bertinelli, Sunny Anderson, Jonathan Waxman, Molly Yeh, Nancy Silverton and JJ Johnson.
  • Thousands of trusted recipes and videos, with corresponding ingredients and home delivery of ingredients. 

When customers purchase an annual subscription to “Food Network Kitchen,” Discovery will provide up to 100 meals to kids as part of its “Turn Up: Fight Hunger” initiative, a new campaign with No Kid Hungry that is set to provide 1 billion meals for kids living with hunger in the U.S. over the next five years. For more information, visit www.TurnUp.org/meals.

At launch, “Food Network Kitchen” is offering a 90-day free trial period, along with a limited time discounted price of $47.99/year ($4/month). This will include access to hundreds of on-demand classes, 25 live and interactive classes per week, step-by-step instructional videos, thousands of recipes and hundreds of chefs, including Food Network stars, culinary influencers, restaurateurs and cookbook authors.

Live cooking class schedules will be posted at least a week in advance, with the lineup for the first month of live cooking classes featuring some of Food Network's most recognizable chefs and on-air personalities, including: Bertinelli, De Laurentiis, Drummond, Flay, Yeh, Anne Burrell, Amanda Freitag, Katie Lee, Michael Symon, Buddy Valastro, Zac Young and Geoffrey Zakarian.

On Nov. 9, “Rachael Ray's 30 Minute Meals” returns to Food Network with all new episodes. Timed to the season premiere, “Food Network Kitchen” subscribers will be able to access all 10 episodes of the new season, as well as take live classes with Ray, on the app every day the week of Nov. 11.

During the holidays, fans will be able to use the “Food Network Kitchen” app to access recipe instructions of fantastical creations straight from primetime seasonal series such as “Christmas Cookie Challenge,” “Holiday Baking Championship,” “Holiday Gingerbread Tournament,” “Holiday Wars,” “Santa's Baking Blizzard,” “Ultimate Hanukkah Challenge” and “Ultimate Thanksgiving Challenge” to recreate holiday magic at home.

In 2020, “Food Network Kitchen” will add features including 24/7 culinary support, culinary equipment delivery and exclusive content. Also in 2020, “Food Network Kitchen” will roll out across additional platforms and devices.

To access “Food Network Kitchen,” search for the app in your device's app store.

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