Featured News - Current News - Archived News - News Categories

ABC's 2019 Oscars telecast grows by 3.1 million viewers, 13% in adults 18-49

Submitted

Mon, Feb 25th 2019 02:10 pm
Lady Gaga and Bradley Cooper perform on the Oscar stage. (Photo credit: ABC/Ed Herrera)
Lady Gaga and Bradley Cooper perform on the Oscar stage. (Photo credit: ABC/Ed Herrera)

Academy Awards draws 29.6 million viewers to stand as TV’s most-watched entertainment telecast in 2 years

“The Oscars” (8-11:13 p.m.)

ABC’s 2019 telecast of “The Oscars” on Sunday attracted an average audience of 29.6 million total viewers and a 7.7 rating in adults 18-49, based on Nielsen’s live + same day “fast national” ratings.

ABC’s 2019 “Oscars” telecast stands as TV’s most-watched entertainment telecast in two years and top-rated with young adults in over a year – since ABC’s 2017 “Oscars” telecast on Feb. 26, and since NBC’s “This Is Us” coming out of the Super Bowl on Feb. 4, 2018, respectively.

Year to year, “The Oscars” audience surged by 3.1 million viewers (29.6 million vs. 26.5 million) and jumped 13 percent in adults 18-49 (7.7 rating vs. 6.8 rating).

Television’s biggest awards show, ABC’s “The Oscars” stood well above other key award shows this year, towering over the 2019 Grammy Awards by 9.7 million viewers and by 38 percent in adults 18-49 (19.9 million and 5.6/22), and the 2019 Golden Globe Awards by 11 million viewers and by 48 percent in adults 18-49 (18.6 million and 5.2/20).

Social Activity (Nielsen Social)

The Academy Awards dominated Sunday night’s social conversation with 17.7 million total social interactions (Twitter: 76 percent, Instagram: 20 percent and Facebook: 4 percent). Social activity was up 7 percent from 2018 across comparable metrics (total Twitter, Facebook owned and Instagram owned) and 21 percent on Twitter.

 

Source: The Nielsen Company, Live + Same Day, Fast National Program Ratings for 2/24/19 unless stated otherwise. Nielsen Social Content Ratings: Twitter, Facebook and Instagram total interactions based total linear interactions for 2/24/19.

Related Articles

comments powered by Disqus

Hometown News