Inaugural sweepstakes launches with cross-platform content experience; one lucky winner's dream kitchen to become reality
Food Network announced the Food Network "Fantasy Kitchen" giveaway, which will give one lucky fan a chance to win $250,000 toward the kitchen of their dreams. This first-ever sweepstakes, which launches today, will be accompanied by a multiplatform experience, including content and promotion across Food Network's linear, digital and print platforms, as well as across additional Scripps Networks Interactive channels.
Food Network brought together designer Shea McGee and chef and restaurateur Scott Conant to build the ultimate chef's kitchen. The result is the Food Network "Fantasy Kitchen," a forward-thinking, modern kitchen that is also warm and inviting with a design engineered to maximize culinary creativity, efficiency and enjoyment. The "Fantasy Kitchen" blends high-end conveniences such as a 60-inch range, double dishwashers, refrigerated drawers, custom built-in pizza oven, stove-top pot filler and wine fridge to name just a few, with rich textural elements such as tumbled painted brick, mixed metals, open shelving and a high-contrast palette. Fans will find inspiration in the extraordinary kitchen, which spares no detail and will have home cooks everywhere dreaming up their own redesigned ultimate kitchen space where they can enjoy cooking, entertaining and time with friends and family.
"From our own test kitchen to Kitchen Stadium to the kitchens of so many beloved shows such as Saturday morning's 'The Kitchen,' Food Network is the ultimate resource to help bring one lucky viewer's 'Fantasy Kitchen' to life," said Karen Grinthal, senior vice president of national ad sales for Food Network and Cooking Channel. "This sweepstakes is just one more way we can deliver the expertise and experience our fans have come to rely on and expect, while also offering partners a dynamic, multiplatform promotional opportunity."
The cross-platform experience extends on-air inside segments on Food Network's "The Kitchen" showcasing the "Fantasy Kitchen" and recipes and tips from Conant and McGee, as well as online at FoodNetwork.com
, which features a fully redesigned home page, and across the brand's social platforms, including a tour of the "Fantasy Kitchen," recipes and cooking tips. A Facebook Live event from the Food Network "Fantasy Kitchen" on Feb. 26 with Conant will offer fans an opportunity for real-time interaction, and Food Network Magazine will feature the "Fantasy Kitchen" in the March issue.
The official entry period for the Food Network "Fantasy Kitchen" sweepstakes will run from Thursday, Feb. 22, through 5 p.m. Monday, April 16. Eligible fans are invited to enter twice daily, once at FoodNetwork.com
and once at GeniusKitchen.com
, and can visit FoodNetwork.com/FantasyKitchen
for full details and the official rules. Viewers can tune in to "The Kitchen" on Saturdays, March 3-24 (11 a.m. ET), to catch special segments spotlighting the "Fantasy Kitchen."