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LeBron James pizza shop comes to WNY

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Fri, Jan 19th 2018 09:45 am
(Submitted photo)
(Submitted photo)
Local fans welcome 7th Blaze Fast-Fire'd Pizza in New York
Restaurant to provide Amherst community with free pizzas on Friday, Jan. 19
Blaze Fast Fire'd Pizza is giving fans in Amherst a reason to celebrate. On Thursday, the leading fast casual brand opened a 3,000-square-foot open kitchen restaurant with seating for 79 at 1561 Niagara Falls Blvd., in Blvd Consumer Square, near the Lowe's and Target. To celebrate the opening of the company's newest locally owned and operated restaurant, anyone who visits Blaze's new location on from 11 a.m. to 10 p.m. today and follows the brand on Instagram, Twitter or Facebook will receive a free build-your-own-pizza.
Since 2012, Blaze Pizza has been serving artisanal pies that are both fast and affordable. Each restaurant features an interactive open kitchen format that allows guests to customize one of the menu's generously sized personal signature pizzas, or create their own, all for around $8. Every pizza features made-from-scratch dough crafted in house daily, all-natural meats and vegetables, and is finished in an open flame oven that cooks pizzas in three minutes flat.
For guests with special dietary needs, Blaze offers gluten-free dough, vegan cheese, animal rennet-free dairy and tree-nut-free pesto. Each of these elements has assisted the brand with becoming the fastest growing restaurant in history.
"Our mission at Blaze is really simple: We're taking pizza back to its roots," said Jim Mizes, president and CEO of Blaze Pizza. "By making dough in-house, using carefully sourced ingredients, and cooking by fire, we're giving guests a great way to enjoy artisanal pizza without the wait. It's changing the way people think about and eat pizza."
Blaze's obsessive attention to detail extends well beyond the food. Driven by its commitment to "Intelligent Choices for Our Pizzas, People & Planet," the Amherst restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting. The restaurant's stylized design was inspired by a celebration of unconventional thinking and individuality.
Blaze Pizza said it is looking forward to building strong roots within the Amherst community. The local restaurant has developed a turn-key in-restaurant fundraiser program that returns 20 percent of an event's proceeds back to local organizations, and will be partnering with local schools, sports clubs and other organizations to host fundraising events. The Amherst restaurant will also create 50 jobs locally.
Blaze Pizza franchisee Michael Hoover said, "We are thrilled to open Blaze Pizza in the Buffalo community. The Buffalo culture is so enriched with their passion for food. It was this passion that made opening in Buffalo a priority for Blaze. We look forward to being a part of one of the greatest food cities in the world."
The first Blaze Pizza restaurant opened Aug. 6, 2012, in Irvine, California, and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Recently named No. 1 Brand of the Year in the 2017 Fast Casual Top 100, the fast-growing chain currently operates 239 restaurants in 35 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas, Las Vegas, Boston and Toronto. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, visit www.blazepizza.com or www.facebook.com/blazepizza.

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