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Hard Rock Café Niagara Falls launches new menu

by jmaloni
Wed, Apr 2nd 2014 11:55 pm
Hard Rock Café, Niagara Falls USA, server Carly Finitz shows off some of the restaurant's new menu items.
Hard Rock Café, Niagara Falls USA, server Carly Finitz shows off some of the restaurant's new menu items.
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The Hard Rock Café, Niagara Falls USA, officially unveiled its new menu Wednesday. The global restaurant chain is promoting its new fare with the slogan "It Tastes As Good As It Sounds," which emphasizes the eatery's unique connection to the music industry.

Some of the new and improved offerings include:

•The "Cowboy Rib eye," a USDA-choice, 16-ounce, bone-in steak served with a choice of two sides.

•Smoked beef brisket sandwich, which is slow-cooked beef brisket topped with hickory barbecue sauce on grilled sourdough bread.

•Three new salads (grilled chicken chop salad, grilled chicken arugula salad and cobb salad), and three new desserts (house-made carrot cake, molten lava cake and cheesecake with Oreo cookie pieces).

•Hard Rock updated the sides, which allows guests to customize their meals. New choices include Yukon Gold mashed potatoes and daily fresh vegetables.

•Hard Rock found some menu items were a guest favorite just the way they were - or with minor modifications. For example, Hard Rock's nachos lost a layer of queso in favor of two layers of mixed cheeses, and added options for new toppings, such as savory pulled pork and smoked beef brisket. The dish was reborn as the restaurant's signature "Nachopalooza."

•Also, the famous jumbo chicken wings will now debut as "Rockin' Wings," with a reformulated, signature-smoked 10-spice rub and a choice of "Classic Rock," "Tangy" or "Heavy Metal" sauces.

"For more than 40 years, Hard Rock has served guests around the world by showing off our unique rock 'n' roll atmosphere," said Mike Zajak Sr., director of culinary development for Hard Rock. "This menu redesign reflects our ever-present commitment to bringing guests fresh, authentic scratch-based offerings."

The Niagara Falls restaurant is a test market for the Hard Rock chain. For nearly half a year, patrons sampled different menu items.

In total, the brand surveyed more than 3,000 guests in cafés across four continents and 14 cities to collect feedback on more than 100 items from its existing and redesigned test menus. The research, conducted by Cohen Research Group, included a side-by-side comparison of current menu items and modified versions - taking into consideration variations such as seasoning, textures, flavor profiles, burger patty blends, French fry cut and more. The process resulted in the addition of 30 new items and the modification of 28 existing menu items.

Hard Rock Café, Niagara Falls USA, is located at 333 Prospect St., Niagara Falls. Visit online at http://www.hardrock.com/niagarafalls.

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