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Boomer Esiason and Aisha Tyler host 'Super Bowl's Greatest Commercials 2013'

by jmaloni

Press release

Sat, Jan 5th 2013 07:00 am

Voting now open on CBS.com via Facebook and Twitter for the 12 fan-favorite Super Bowl commercials

Social media voting on the top three will continue live during the broadcast for the best of all-time

"Super Bowl's Greatest Commercials 2013" is an interactive countdown special where viewers will be able to vote live on CBS.com via Facebook and Twitter for their favorite Super Bowl commercials. The special, hosted by Boomer Esiason, analyst for CBS Sports' NFL pre-game show "The NFL Today," and Aisha Tyler, co-host of "The Talk," will be broadcast Wednesday, Jan. 30 (8 p.m.), on the CBS Television Network.

Sponsors present their best commercials during the Super Bowl, and the big game wouldn't be quite the same without them. For the advertising community, the Super Bowl is their Super Bowl, and often creates commercials specifically for the enormous viewership that the game provides. For many, watching the commercials is the most entertaining part of the Super Bowl. Advertisers try to get their money's worth by rolling out their most creative and innovative spots.

This one-hour special, now in its 13th year, will originate from Mercedes Benz Superdome in New Orleans, home of "Super Bowl XLVII."

Viewers once again will get to vote for their favorite Super Bowl commercial of all time. Beginning Friday, the top 12 vote-getters from the past decade of "Super Bowl's Greatest Commercials" will go head-to-head on www.cbs.com/superbowl, where fans will be able to vote via Facebook and Twitter to determine the top three Super Bowl commercials of all time. Those three top Super Bowl commercials will advance to the live vote during the broadcast, where viewers will decide the outcome and the winner will be revealed at the end of the show.

Will a spot from a super-stalwart like Budweiser, Coke or Fed Ex take the prize ... or will it be an edgy newcomer like Doritos, Bridgestone or Tide? It's old school vs. new school, classics vs. fan favorites - the ultimate showdown of Super Bowl commercials, the pop culture phenomena that has become almost as big as the game itself.

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