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Hard Rock hosts 'PINKTOBER'

by jmaloni
Sat, Oct 13th 2012 07:00 am

Free outdoor concert features Belinda Carlisle

Hard Rock Café, Niagara Falls, USA, adds a pop of pink this October in honor of the brand's 13th annual "PINKTOBER" breast cancer awareness campaign. On Friday, Oct. 19, Hard Rock will host the third annual International PINKTOBER Living Ribbon and free outdoor concert featuring Belinda Carlisle.

Hard Rock, the Buffalo Bills, Erie County Medical Center, WKSE-FM ("Kiss") 98.5, the American Cancer Society and the Canadian Cancer Society have all come together to raise money and awareness for the fight against breast cancer.

This year, Hard Rock has partnered with the Buffalo Bills and the team's "Billieve" breast cancer awareness campaign. The event will benefit the American Cancer and Canadian Cancer Societies.

The American Cancer Society helps to save lives by helping people stay well by preventing cancer or detecting it early. The Canadian Cancer Society is a national, community-based organization of volunteers with a mission to eradicate cancer while enhancing the quality of life for people living with cancer.

Hard Rock's commitment to breast cancer awareness and research continues throughout October with pink menu offerings and limited-edition merchandise benefiting a variety of charities, including The Breast Cancer Research Foundation, The Caron Keating Foundation (U.K.) and local breast cancer charities around the globe.

The Living Ribbon event registration begins at 5:30 p.m. The ceremony follows at 7 p.m. The music begins at 8:30 p.m.

Carlisle scored musical success both as a solo artist and as a member of '80s group the Go-Gos.

Stacy Clark and Grace Stumberg are her opening acts. The concert will take place on O'Laughlin Drive.

The Hard Rock Café, Niagara Falls, USA, is located at 333 Prospect St., Niagara Falls.

Admission is free for the outdoor concert (general admission), $30 for the Living Ribbon ceremony and $150 for exclusive indoor VIP tickets. These special admission passes can be purchased online athttp://www.ticketweb.com.

For more information, call 716-282-0007 or visithttp://www.hardrock.com/niagarafalls. For additional information on the PINKTOBER program, visithttp://www.hardrock.com.

For more information on the "Billieve" campaign, visithttp://www.buffalobills.com/billieve.

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