Big year, bigger prizes: Tim Hortons launches most exciting Roll Up To Win yet

Brand marking 60th anniversary

Press Release

To celebrate 60 years of Tim Hortons, this year’s Roll Up to Win promotion is our most exciting yet! Starting today and through March 31, Tims Rewards Members who purchase eligible hot or iced drinks will earn Rolls to reveal on the Tim Hortons App or at RollUpToWin.com for a chance to win prizes.

This year’s Roll Up To Win prizes include a 2024 Jeep Wrangler Sport, two Universal Orlando Resort Vacation Packages, and other great prizes like $100 gift cards to Apple, DoorDash, Instacart and Airbnb; free Tim Hortons products; and Tims Rewards points. Plus, every time you reveal a Roll you are entered into a weekly drawing for a $1,000 Virtual Visa Prepaid Card.

In celebration of the 60th anniversary, there is an extra surprise this year. On top of all other prizes, guests who reveal their 60th roll will also receive a 10-pack of Timbits.

“Roll Up To Win is an iconic annual promotion that Tims guests look forward to playing every spring,” said Tim Hortons U.S. President Katerina Glyptis. “And we’re going big this year with bigger prizes to celebrate our 60th, including a 2024 Jeep Wrangler Sport, two Universal Orlando Resort Vacation Packages, and many more exciting prizes!”

Over 35 years ago, Tim Hortons created Roll up the Rim to Win as a "thank you" to guests and, since then, the unique contest has grown into an international event. Originally, Roll Up To Win was an in-restaurant promotion, and guests actually "rolled up" the rim of their cup to reveal their prize. Since then, Tim Hortons has turned the beloved game into an exciting digital experience accessible to guests from the Tims App.

Guests must have a free Tims Rewards account to play Roll Up To Win, either in the Tim Hortons App or at RollUpToWin.com. Visit timhortons.com/signup to join Tims Rewards today, and RollUpToWin.com to see the full list of prizes available to be won and official rules.

No purchase is necessary. A Tims Rewards account is required. Enter by March 31 and reveal Rolls through April 12 to enter the applicable weekly drawing. See official rules at rolluptowin.com for free entry, all entry requirements, odds and prize details. Food and beverage prizes must be redeemed prior to store close on April 17. Prize claims are subject to verification. Prize partners listed have no liability or responsibility for any claim arising in connection with participation in this promotion. Prizes shown are illustrative. All trademarks are property of their respective owners.

More About Tim Hortons

Tim Hortons is one of North America's largest restaurant chains operating in the quick service segment and is celebrating its 60th anniversary this year. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capp beverages), baked goods, hot breakfast sandwiches, breakfast snacking items and other food products. Tim Hortons has more than 5,700 systemwide restaurants located in Canada, the U.S. and around the world. More information about the company is available at timhortons.com.