Fans can join all-day cross-platform event on Feb. 3 with hashtag #GameDayEats
Food Network will go live Saturday, Feb. 3, with a cross-platform "Game Day Eats" experience, offering game day recipes, tips and inspiration across the brand's linear, digital and convergent properties (including
Facebook Live, digital series "Food Network Finds,"
Spoon University, as well as a half-time report during Saturday's 11 a.m. ET episode of "The Kitchen"). As a complement to the live programming, Food Network's Snapchat Discover channel will also roll out a full day of big-game-themed-content on Sunday, Feb. 4.
"From big-game-day viewing parties to small gatherings with family, Food Network is always a resource for people who want to enjoy an incredible meal and test out the biggest trends," said Vikki Neil, general manager of Scripps Lifestyle Studios. "Food Network regularly earns over a billion social video views per month. When we join these social efforts with live TV events through campaigns like 'Game Day Eats,' we can reach even more viewers in the most impactful way - unlike any other food brand."
"Game Day Eats" kicks off live at 10 a.m. with "Food Network Finds," the popular social franchise with nearly 669 million views to date that takes fans behind the scenes of popular restaurants across the country. The series travels up to Boston to get the lowdown on the biggest foods being prepared for the big game, including a monster-sized, crowd-pleasing lobster roll from Lobstah on a Roll.
At 11:30 a.m., Food Network Kitchen's Vivian Chan will go live to nearly 28 million followers on Food Network's Facebook page. She is putting her twist on game day appetizers with
Buffalo fried shrimp and
nacho chicken drumsticks. Chan regularly hosts the #MondayBites social franchise and shares creative hacks like her
fried eggs on a sheet pan.
Seen by nearly 13 million total viewers during "Guy's Big Project," and fresh off their cross-country road trip shooting their recently launched TV series, Food Network's newest grilling experts, "
The Grill Dads," know a thing or two about game day bites. Mark and Fey will join the daylong celebration at 12:30 p.m. via Facebook Live and share some epic bites that will leave fans wanting more.
At 3 p.m., "Food Network Finds" will invite viewers out of the kitchen and straight to the action, when they go live from Mighty Quinn's BBQ in New York City, where the restaurant will share the playbook for their best game day dishes.
Spoon University, the online community with over 11,500 college student contributors, gets into the action, as well, across its digital platforms. It will serve up #GameDayEats recommendations for fans at college campuses across the country live on its Facebook page at 4 p.m., and try over-the-top dishes from an iconic local hot-spot.
At 5 p.m., cake-obsessed influencer and Food Network contributor Chelsweets will wrap up the daylong event and go live while making one of her signature over-the-top cakes. Garnering over 142 million video views through her work with Food Network in the past year, Chelsweets is part of the Scripps Lifestyle Experts program, which develops digital talent specifically for social and online platforms.
For more help and inspiration, Food Network's Snapchat Discover channel delivers a full day of game-day tips and tricks on Feb. 4 to ensure fans have everything they need to chow down while they watch. Viewers can learn to make taco-stuffed sweet potatoes, stromboli bombs and pizza braids, while learning to design their own party centerpiece made entirely of candy.
#GameDayEats will offer fans real-time, play-by-play help and inspiration to make their own game day celebrations a win. For more information, visit
foodnetwork.com/big-game, and join the game using #GameDayEats.
