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Hard Rock fights breast cancer through annual PINKTOBER

Sat, Sep 26th 2015 07:00 am
PINKTOBER at Hard Rock
PINKTOBER at Hard Rock

Event to benefit American Cancer Society, raise awareness and support for breast cancer research

Hard Rock Café Niagara Falls USA is uniting musicians, supporters and survivors in honor of the brand's PINKTOBER campaign. On Friday, Oct. 9, Hard Rock Café Niagara Falls USA will host the sixth annual "Living Ribbon" across the international Rainbow Bridge.

"This is Hard Rock International's 16th annual PINKTOBER breast cancer awareness campaign, so it's a cause that we are all very passionate about," said Claire M. Seveno, sales and marketing manager at Hard Rock Café Niagara Falls USA. "Every year, we invite our guests to help us raise funds and support breast cancer research to aid in eradicating a disease that affects millions."

"Hard Rock Café Niagara Falls USA's PINKTOBER event will engage the local community and raise awareness on such an important cause - bringing together supporters and survivors. Additionally, our event will benefit the American Cancer Society, with funds raised helping the organization meet its goal to save lives and end suffering from cancer," she added.

Events kick off at 5:30 p.m. with registration for the "Living Ribbon" show of unity, which will connect not only two countries, but also cancer survivors and their friends and family members. The ceremony takes place at 7:30 p.m.

The cost to take part is $30. Participants will receive a pink pashmina and a pink swag bag. A free concert follows at 8:30 p.m.

Hard Rock Café Niagara Falls USA is located at 333 Prospect St., right across from the Niagara Falls State Park Visitor's Center. To register for the "Living Ribbon" event, visit www.pinktoberhrc.com.

For more information, call 716-282-0007 or visit www.hardrock.com/niagarafalls.

Join the Fight

Locally and globally, the world-famous Hard Rock brand is thinking pink in support of PINKTOBER. Through the month of October, guests can support breast cancer research by visiting Hard Rock properties around the world and purchasing pink merchandise, pink drinks and pink hotel amenities. Proceeds from PINKTOBER will benefit research and awareness-driving efforts for The Breast Cancer Research Foundation, as café events benefit local breast cancer charities around the globe, including the American Cancer Society.

Shop to Support

Hard Rock's PINKTOBER campaign helps patrons shop for the cause with the 2015 PINKTOBER merchandise line, including a collector's edition pin set, T-shirts, scarf, bathrobe, pink sheets and more. PINKTOBER products will be sold online at www.hardrock.com. Hard Rock's collectable PINKTOBER pin is available at properties worldwide, including cafés, hotels and casinos.

Proceeds will benefit BCRF, with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause.

Serving up a Good Cause

Giving back never tasted so good. As part of PINKTOBER, Hard Rock Café locations are serving up sweet support with a special pink-inspired drink. Hard Rock's non-alcoholic "Wildberry Smoothie" is a frozen blend of fresh bananas, piña colada mix, orange juice and Monin Wildberry. This drink special carries the color of hope and raises funds for the cause, with a portion of proceeds benefiting BCRF.

Social Message of Strength

As part of the PINKTOBER campaign, Hard Rock encourages fans to show off their support and strength with #PINKTOBER on social media.

For more information on Hard Rock's PINKTOBER campaign, visit www.hardrock.com.

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