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Oh hell yeah! Syfy's 'Sharknado 3: Oh Hell No!' takes social media by storm yet again

by jmaloni

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Thu, Jul 23rd 2015 04:45 pm
Comic-Con International: San Diego/`Sharknado 3 Party` - Pictured, from left: Tara Reid, Ian Ziering and Cassie Scerbo. (Syfy photo by Evans Vestal Ward)
Comic-Con International: San Diego/"Sharknado 3 Party" - Pictured, from left: Tara Reid, Ian Ziering and Cassie Scerbo. (Syfy photo by Evans Vestal Ward)

Generated 2 billion Twitter impressions, doubling 'Sharknado 2'

Trended No. 1 in US and No. 2 across the planet

'Sharknado 4' officially announced

Proving its might as a global pop culture phenomenon, "Syfy's Sharknado 3: Oh Hell No!" chomped its way to 2 billion Twitter impressions - doubling the 1 billion impressions for 2014's "Sharknado 2: The Second One." Generating more Twitter activity than every episode of the final season of "Mad Men," every episode of this season's "The Bachelor" and Hillary Clinton's presidential announcement, "Sharknado 3" trended No. 1 in the U.S. and No. 2 worldwide.

Following this record-breaking social media performance, Syfy and The Asylum announced they have greenlit "Sharknado 4," expected to make landfall in July 2016. After destroying Los Angeles, New York, Washington, D.C., and much of the Eastern Seaboard, where will the sharks strike next? And will April Wexler (Tara Reid) live or die? Fans can decide if April makes it to "Sharknado 4" by voting #AprilLives or#AprilDies on Twitter or by visiting http://Sharknado.Syfy.com.

Chris Regina, senior vice president of program strategy at Syfy, said, " 'Sharknado 3' may have devoured half of America's celebrities, but there are still hungry fans and sharks to feed, so the adventure continues - not in a galaxy far, far away, but on your television sets next July."

Additional social media highlights for "Sharknado 3":

•"Sharknado 3" trended throughout July 22 across social platforms including Twitter, Facebook and Instagram.

•"Sharknado 3" was the most social program on television in Twitter activity July 22, with Syfy's "Sharknado 1" and "Sharknado 2: The Second One" also ranking in the top five programs.

•Syfy was the most social TV network in Twitter mentions.

•Video clips from "Sharknado 3" have generated nearly 6 million views to date, including 4.1 million on Syfy's YouTube channel.

•The social campaign asking fans to decide if April makes it to "Sharknado 4" by voting #AprilLives or#AprilDies on Twitter or by visiting Sharknado.Syfy.com has earned nearly 40,000 tweets since the conclusion of "Sharknado 3."

•Among the influencers who joined the conversation and tweeted were Tyra Banks, William Shatner, Kevin Jonas, Wendy Williams, Alyson Hannigan, Grant Imahara and Daymond John, as well as NASA, American Red Cross, the Department of Defense, NASCAR, the NBA and the NHL.

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