Traci Bax has been named assistant vice president of retail operations for AAA Western and Central New York. In this role, Bax will oversee the club's retail operations, including insurance and financial planning services for members.
Bax has 21 years of service with AAA, most recently as director of travel and insurance sales. She received a Bachelor of Science degree in tourism marketing from Niagara University and holds dual Master of Science degrees in adult education and counseling from Buffalo State College and Niagara University, respectively. Bax resides in Niagara Falls with her family.
As upstate New York's largest member services organization, AAA provides nearly 860,000 members with travel, insurance, financial and automotive-related services. Since its founding in 1900, AAA has been a leading advocate for the safety and security of all travelers. Visit AAA at www.AAA.com or download its mobile app at www.AAA.com/mobile.