Emmy-winning series plays pivotal role in music industry
Signifying its importance on the global music stage, "The Voice," in conjunction with Republic Records, reached a milestone of 20 million iTunes music downloads Monday night, dating back to its first season (iTunes.com/TheVoice).
In reaching this achievement of 20 million downloads, fans of the Emmy Award-winning musical competition series have embraced the series as a vital showcase for outstanding talent. The show's eclectic performances ranges from original material to staples of country, pop and rock, among other musical genres.
"All of us at Republic Records are thrilled to be part of this major milestone on 'The Voice.' An achievement like this is only possible through the hard work, commitment and collaboration from everyone, including NBC, iTunes, Mark Burnett and Republic Records. We are so happy to be a part of 'The Voice,' " said Tom Mackay, general manager West Coast/EVP, Republic Records.
"The Voice," currently in its seventh season, launched on NBC in April 2011 and is both a ratings force and cultural phenomenon in mining undiscovered talent. Artists work closely with both key advisers and superstar coaches.
The show's format features five stages of competition: the first begins with blind auditions, then "Battle Rounds," "Knockouts," live playoffs and, finally, live performance shows.
Through the season's opening eight weeks, "The Voice" ranks as television's No. 1 reality series in adults 18-49 and all other key demographics, with its Monday and Tuesday editions combining to average a 4.2 rating, 13 share in adults 18-49 and 13.9 million viewers overall in "most current" figures from Nielsen Media Research. The Monday edition is the No. 5 entertainment series on the "Big 4" networks so far this season with a 4.5 average in 18-49, leading NBC's Monday schedule to the No. 1 ranking among "Big 4" entertainment lineups so far this season.