For one day only - Tuesday, July 8, from 7 a.m. to 7 p.m. - participating IHOP restaurants will offer their world-famous buttermilk pancakes for less than they cost on opening day in 1958.
The year was 1958: There were three major television stations on the air; a gallon of gas cost a whopping 24 cents; the hula-hoop had just been invented; and, in Toluca Lake, California, Al and Jerry Lapin opened the very first International House of Pancakes, complete with iconic blue roof. They had one goal in mind that warm day in July: To provide every guest who walked in the door with the very best in food and service.
Today, 56 years later, there are 1,627 IHOP restaurants in all 50 states and the District of Columbia, as well as Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, Kuwait, the Kingdom of Saudi Arabia, Bahrain, the Philippines, the U.S. Virgin Islands and, soon, Guam. And every one of those restaurants still shares that same goal: providing the very best in food and service to every guest, every time.
In celebration of 56 years of great food, service, and "everything you love about breakfast," on Tuesday, July 8, participating IHOP restaurants around the country will offer guests a short stack of their world famous buttermilk pancakes - still the most popular item on the menu after 56 years - for 56 cents. That's less than their original cost of 60 cents when the first IHOP restaurant opened its doors in 1958.
"The 56th anniversary celebration is about more than just an incredible milestone in our history," said Julia Stewart, chairman and CEO of DineEquity Inc., IHOP interim president. "It is also a chance to celebrate - and thank - our wonderful guests who have made our brand part of their lives all these years. That's why we are highlighting our world-famous buttermilk pancakes. Along with our excellent service and friendly staff, they are an IHOP staple that has kept everyone happily coming back for more than five decades."
Guests who have dined at IHOP restaurants since they were children are now bringing in their own families, creating new memories, and enjoying the brand's service, atmosphere and dishes. In addition to the buttermilk pancakes and eggs prepared any way a guest may request, other favorites include french toast, waffles, omelets and freshly brewed coffee.
Some fun facts about America's favorite breakfast place through the years:
For its 56th birthday, IHOP is featuring three summer variations on its classic buttermilk pancakes: raspberry peach pancakes, blueberry cannoli pancakes, and strawberry banana cream pie pancakes.
For more information or to find an IHOP restaurant near you, visit www.IHOP.com. Fans can follow IHOP on Facebook and Twitter.