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NBC wraps up Sochi Olympics coverage with broadcast primetime's No. 1 and No. 2 shows on Sunday

by jmaloni

Submitted

Mon, Feb 24th 2014 04:40 pm
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NBC logos

Special "Nancy & Tonya" documentary is second most-watched show of the night

NBC averages 21.4 million primetime viewers for Sochi Winter Games

NBC concluded its coverage of the XXII Olympic Winter Games from Sochi, Russia, with its two primetime telecasts - the closing ceremony and the special "Nancy & Tonya" documentary - ranking No. 1 and No. 2 on broadcast television in household rating and average viewership, according to live plus same day fast national data released Monday by The Nielsen Company.

The closing ceremony (8:33-10:36 p.m. ET) averaged 15.1 million viewers and an 8.7 household rating/13 share - both No. 1 in broadcast primetime. The Sochi Games closing ceremony also topped by 2 percent the viewership for the 2006 Torino Games (14.8 million).

The "Nancy & Tonya" documentary (7-8:33 p.m. ET), in which Mary Carillo looked back at the events surrounding the ladies' figure skating competition at the 1994 Olympic Winter Games and featured an exclusive sit-down with Nancy Kerrigan and a one-on-one interview with Tonya Harding, ranked second in broadcast primetime with 12.7 million viewers and a 7.8 household rating/12 share.

•The closing ceremony for the 2006 Torino Winter Games averaged 14.8 million viewers with an 8.9 household rating/13 share. The 2010 Vancouver Winter Olympics closing ceremony - which followed that afternoon's dramatic overtime Team USA-Canada men's gold medal hockey game - averaged 21.4 million viewers with a 12.1 household rating/19 share.

•For the Sochi Winter Olympics from the opening ceremony on Feb. 7 through the closing ceremony, NBC averaged 21.4 million viewers for its primetime Sochi Olympics coverage - up 6 percent from the 20.2 million average for the last European Winter Games in Torino in 2006. NBC's 12.3 household rating/20 share for primetime also topped the Torino Games (12.2 household rating/19 share). NBC's primetime coverage of the live (ET/CT) 2010 Vancouver Games averaged 24.4 million viewers with a 13.8 household rating/23 share.

Top 10 metered markets for Sunday's closing ceremony on NBC

Market

HH rating/share

1. Minneapolis

15.6/24

2. Ft. Myers

13.5/19

3. Salt Lake City

13.3/24

4. Milwaukee

13.1/20

5. Buffalo

12.3/18

T6. Denver

12.2/20

T6. Providence

12.2/17

8. Chicago

12.0/18

9. West Palm Beach

11.8/18

10. Austin

11.4/18

 

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