Tops Friendly Markets, a leading full-service grocery retailer in upstate New York, northern Pennsylvania and western Vermont, announced today the company is boosting its support for Roswell Park Cancer Institute in a big way this year by signing on as a "Big Wheel" sponsor for The Ride For Roswell 2014, which will be held Friday, June 27, and Saturday, June 28.
The new sponsorship significantly extends Tops' existing support for RCPI, best known through its annual Run/Walk for Roswell. The Tops Run/Walk is a family-friendly event held each August in Williamsville to raise funds through Roswell Park's Team Cure Challenge program. Over the past six years, the event has raised more than $625,000 with the support of Roswell Park, the local community, vendor partners and Tops associates.
"Tops is incredibly proud to support The Ride For Roswell, because we truly believe in the mission of Roswell and the work that the team at RPCI does every day," said Frank Curci, Tops Markets' president and CEO.
The Ride For Roswell's focus on raising funds for cancer research, coupled with promoting health and wellness, aligns with Tops' mission of giving back to the communities it serves, as well as promoting healthy lifestyles for customers and associates.
"Our people are our greatest assets," Curci said. "At any time, any one of our 15,000 associates or their family members may need to look to Roswell Park for help. There is great comfort in knowing that we have some of the best doctors, scientists and researchers in the country, right here in our back yard."
"Tops Friendly Markets has been a great partner to Roswell Park Cancer Institute over the years, and we are thrilled that our partnership has expanded to include The Ride For Roswell. Their energy, enthusiasm and generous support will continue to make an important difference in our mission to understand, prevent and cure cancer," said Dr. Donald L. Trump, president and CEO of Roswell Park Cancer Institute.
Funds raised through The Ride For Roswell support cutting-edge research and patient care programs that benefit the patients who turn to Roswell Park for hope. Tops will add to its support by having a presence on the course with a Tops Markets Ride For Roswell team.
Also, as part of this supporting sponsorship, Tops is offering $5 off of Ride For Roswell registration using the discount code tops2014.
Financial details of the agreement were not disclosed.