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Comcast, NBCUniversal enter into 10-year deal with San Francisco 49ers and Levi's Stadium to deliver new fan experience

by jmaloni

Submitted

Fri, Jan 24th 2014 03:25 pm

Comcast and NBCUniversal have announced a 10-year agreement with the San Francisco 49ers and Levi's Stadium designed to deliver an unmatched in-stadium fan experience. Comcast is leveraging multiple business units - Comcast Cable, Comcast Business, regional sports network Comcast SportsNet Bay Area, and local NBC owned station NBC Bay Area - to help power what will be one of the most technologically advanced stadiums in sports.

One of professional football's most storied franchises, the San Francisco 49ers will play their first NFL season at Levi's Stadium in 2014. Through partnerships with technology providers like Comcast, the 68,500-seat, open-air stadium, which will host Super Bowl L in 2016, will showcase Silicon Valley innovation and feature stadium-wide Wi-Fi access, mobile connectivity, IPTV, and HD video boards measuring more than 13,000 square feet. The stadium will also feature a ticketless, cashless infrastructure designed to increase convenience for attendees.

As part of the partnership, Comcast will provide fiber-based Ethernet Internet access and video capabilities throughout Levi's Stadium, sponsorship of free Wi-Fi for fans, and cloud-based voice and unified communications services for employees at the stadium and at the team's corporate offices. Additionally, Comcast SportsNet Bay Area will build a new, state-of-the-art 1,000-square-foot TV studio - CSN Bay Area Studios at Levi's Stadium - for game day broadcasts and other 49ers-related programming on CSN Bay Area and NBC Bay Area.

"The mission for Levi's Stadium has always been to create an unparalleled game day experience through the use of innovative technology," said 49ers CEO Jed York. "Comcast is the perfect partner to help us achieve that goal, as the services they provide will allow our fans to customize their individual stadium experience through the use of their own mobile devices."

"Located in the heart of Silicon Valley, Levi's Stadium will feature new and exciting ways for the team's fervent and tech-savvy fan base to experience a live event, from ubiquitous Wi-Fi to innovative mobile applications and rich video content," said Bill Stemper, president, Comcast Business. "This partnership is representative of how Comcast, by deploying our full suite of consumer and business products, can deliver reliable, high-capacity Internet connectivity for fans, media and stadium employees while supporting various multimedia initiatives."

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