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American Red Cross, Dunkin' Donuts launch annual 'Give a Pint, Get a Pound' campaign

by jmaloni

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Fri, Jan 10th 2014 08:00 pm
Dunkin' Donuts and the American Red Cross launched the seventh annual `Give a Pint, Get a Pound` campaign in Buffalo at the American Red Cross Donation Center at 786 Delaware Ave. Pictured, from left, is Gina Bellavia, mother of a blood recipient; Theo Bellavia, blood recipient; Alisa LaPlante, Dunkin' Donuts field marketing manager; and Kay Schwartz, CEO of American Red Cross - New York-Penn region, at the `Give a Pint, Get a Pound` kickoff event.
Dunkin' Donuts and the American Red Cross launched the seventh annual "Give a Pint, Get a Pound" campaign in Buffalo at the American Red Cross Donation Center at 786 Delaware Ave. Pictured, from left, is Gina Bellavia, mother of a blood recipient; Theo Bellavia, blood recipient; Alisa LaPlante, Dunkin' Donuts field marketing manager; and Kay Schwartz, CEO of American Red Cross - New York-Penn region, at the "Give a Pint, Get a Pound" kickoff event.

All presenting blood donors in January will receive a coupon for a free pound of Dunkin' Donuts coffee 

More than 35,000 pints of blood donated in Buffalo during the month of January since inception of campaign in 2008

For the seventh year in a row, Dunkin' Donuts and the American Red Cross are teaming up for the "Give a Pint, Get a Pound" campaign, which provides a coupon for a free pound of Dunkin' Donuts coffee to all presenting donors at Red Cross blood drives in Connecticut, Maine, Massachusetts, New Hampshire, New York and Vermont during the month of January. The campaign is in celebration of National Blood Donor Month and helps increase awareness about the need for blood.

The campaign has achieved great success during the past six years:

•Dunkin' Donuts has provided more than 520,000 pounds of coffee to presenting donors.

•If one donation may help save up to three lives, Dunkin Donuts has potentially helped more than 1.5 million patients.

•More than 35,000 pints of blood have been collected in Buffalo during the month of January since the inception of the program in 2008.

Donated blood is used to help accident victims, trauma patients, transplant recipients, and those receiving treatment for life-threatening illnesses.

In addition, participating local Dunkin' Donuts restaurants are hosting blood drives throughout the month to collect blood for hospital patients in need. To find a blood donation opportunity in your area, call 1-800-RED CROSS (1-800-733-2767)or visit redcrossblood.org.

"The 'Give a Pint, Get a Pound' campaign helps the Red Cross increase blood collections so that we can provide blood to hospital patients where and when it is needed," said Donna M. Morrissey, director of communications for the Red Cross Blood Services - Northeast Division. "This program reflects Dunkin' Donuts' commitment to the communities they serve, and we are very appreciative of Dunkin' Donuts and our volunteer blood donors for their ongoing dedication to our lifesaving mission. We encourage all eligible donors to donate blood to help patients in need, and as a special 'Thank you, they will receive a coupon for a free pound of delicious Dunkin' Donuts coffee."

"Dunkin' Donuts is proud to partner with the American Red Cross once again to provide our coffee as a gift to those who give blood," said Alisa LaPlante, field marketing manager for Dunkin' Donuts. "We encourage all eligible blood donors to give blood and help those in need in our communities."

*Coupons are redeemable at participating Dunkin' Donuts locations. Coupons are non-transferrable and not redeemable for cash.

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