Hard Rock "drops" 10-foot Gibson guitar from Giacomo Hotel to ring in new year
Get ready to rock 'n' ring in the new year. On Tuesday, Dec. 31, Hard Rock Café, Niagara Falls, USA, hosts the city's fifth annual New Year's Eve Guitar Drop. Fans can join Hard Rock and count down to 2014, as a 10-foot Gibson guitar, painted by local artist Rob Lynch and illuminated by Ken-Ton Electronics, is lowered off the Giacomo Hotel at midnight.
As part of the New Year's celebration, Hard Rock will host a free outdoor concert headlined by national recording artist Living Colour.
In addition to the free outdoor concert, guests can enjoy food and beverage concessions along with a special fireworks display at midnight.
A portion of the proceeds from the event benefit the Niagara Falls Firefighters Christmas Toy Fund, an organization that helps the community meet the needs of the less fortunate in Niagara Falls by providing new winter clothes and Christmas gifts for impoverished children, and a festive meal for local senior citizens during the holiday season.
Hard Rock Café, Niagara Falls, USA, extends a special thank you to presenting sponsor Seneca Niagara Casino & Hotel, and to event partners the Giacomo Hotel, Old Falls Street and the Gibson family of brands.
What: Hard Rock Café, Niagara Falls, USA, hosts fifth annual New Year's Eve Guitar Drop and free outdoor concert
When: Tuesday, Dec. 31
Where: Old Falls Street, outdoors adjacent to Hard Rock Café, Niagara Falls, USA, 333 Prospect St., Niagara Falls
Admission: Free, and all ages welcome
For more information, visit www.hardrock.com/niagarafalls. For in-café, New Year's Eve reservations, call 716-282-0007
About Living Colour: Formed in 1983, Living Colour is an American rock band from New York City. The band's music is a creative fusion influenced by free jazz, funk, hip-hop, hard rock and heavy metal. Living Colour rose to fame with their debut album, "Vivid," in 1988. They are best remembered for their signature song "Cult of Personality," which won a Grammy Award for Best Hard Rock Performance in 1990. Living Colour was also named Best New Artist at the 1989 MTV Video Music Awards. For more details, visit www.livingcolour.com.
About Niagara Falls Firefighters Christmas Toy Fund: The Niagara Falls firefighters are most proud of their annual Firefighters Christmas Toy Fund. They conduct a telethon each year, securing donations and support of individuals and businesses in Niagara Falls and the surrounding community. They then use 100 percent of the funds generated to help the less fortunate in the community. During the holiday period, the firefighters further assist the community in presenting a Christmas party and dinner for nursing home residents. Finally, year-round they provide assistance to families who are the victims of fire or other disasters. For more information, visit www.nf-fd.com.
About Hard Rock International: With a total of 174 venues in 55 countries, including 136 cafés, 19 hotels and seven casinos, Hard Rock International is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, "Hard Rock Live" performance venues and an award-winning website. For more information on Hard Rock International, visit www.hardrock.com.