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CBS wins premiere week in viewers

by jmaloni

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Wed, Oct 2nd 2013 07:00 pm

"The Crazy Ones" is the season's No. 1 new program in premiere week; CBS has the week's top five scripted programs 

CBS won premiere week in viewers for the fifth consecutive year - its ninth year overall in the past 11 - led by the premiere of "The Crazy Ones," the No. 1 new program during premiere week, as well as huge returns by "The Big Bang Theory" and "NCIS," according to Nielsen live plus same day ratings for the week ending Sept. 29.

The Eye Network had the top five scripted programs of the week: "The Big Bang Theory" (S), "NCIS" (P), "The Big Bang Theory" (P), "NCIS: Los Angeles" (P) and "The Crazy Ones" (P).

CBS had nine of the top 20 programs in viewers, eight of the top 20 in adults 25-54 and seven of the top 20 in adults 18-49 - more than any other network in these measures.

The series premiere of "The Crazy Ones," starring Robin Williams, was first in viewers (15.51m), adults 25-54 (5.3/13) and adults 18-49 (3.9/11). CBS posted its best delivery in the time period in adults 18-49 since Dec. 10, 2009, and in adults 25-54 since Nov. 12, 2009.

At 8:30 p.m. Thursday, "The Big Bang Theory" (S) was first in viewers (20.43m), adults 25-54 (8.0/20) and adults 18-49 (6.1/18). This marks the series' most-watched episode ever, eclipsing the 20.0 million viewers for the Jan. 10 broadcast.

The 8 p.m. season premiere of "The Big Bang Theory" was first in viewers (18.99m), adults 25-54 (7.3/21) and adults 18-49 (5.5/18), up 16 percent in adults 25-54 (from 6.3/17), 10 percent in adults 18-49 (from 5.0/16) and added 3.33m viewers (from 15.66m, 21 percent) compared to last year. "The Big Bang Theory" posted premiere highs in these ratings categories.

The season premiere of "NCIS" was first in viewers (20.02m) and averaged 4.9/13 in adults 25-54 and 3.6/11 in adults 18-49 against the heavily promoted "Marvel: Agents of S.H.I.E.L.D." premiere and "The Voice." "NCIS" posted its third-largest premiere, only behind 2009's 20.61m and 2012's 20.48m.

The season premiere of "Blue Bloods" was first in viewers (11.70m), adults 25-54 (2.4/07) and adults 18-49 (1.7/06). Compared to last year's season premiere, "Blue Bloods" was up 4 percent in adults 25-54 (from 2.3/06), 13 percent in adults 18-49 (from 1.5/05), and added 480,000 viewers (from 11.22m, 4 percent). "Blue Bloods" was Friday's top show in viewers and top scripted program in adults 18-49 and adults 25-54.

DVR playback for the first week of the 2013-14 season is up vs. year ago: 17 percent in viewers, 12 percent in adults 18-49, and 23 percent in adults 50-plus.

12 of 13 CBS shows are delivering better Live +3 day lifts than a year ago.

With Live +3 day DVR playback, CBS's premiere Monday is now showing year-to-year gains on the night in viewers and adults 18-49 compared to L3 total ratings for the same night last year.

The "Hostages" season premiere jumped a strong 50 percent in adults 18-49 (2.7 from 1.8) and 35 percent in viewers (10.0m from 7.41m).

"NCIS" soared 3.43m viewers (23.45m from 20.02m, 17 percent), 1.2 in adults 25-54 (6.1 from 4.9, 24 percent) and 0.8 in adults 18-49 (4.4 from 3.6, 22 percent).

The premiere of "The Big Bang Theory" added 3.93m viewers (22.92m from 18.99m, 21 percent), 2.0 rating points in adults 25-54 (9.3 from 7.3, 27 percent) and 1.8 in adults 18-49 (7.3 from 5.5, 33 percent).

The special 8:30 p.m. "The Big Bang Theory" (S) added 4.23m viewers (24.67m from 20.44m, 21 percent), 2.1 rating points in adults 25-54 (10.1 from 8.0, 26 percent) and 1.8 in adults 18-49 (7.9 from 6.1, 30 percent). This broadcast posted the series' best-ever Live +3 day lift in viewer and adults 25-54.

The series premiere of "The Crazy Ones" added 3.46m viewers (18.98m from 15.52m, 22 percent), 1.5 rating points in adults 25-54 (6.8 from 5.3, 28 percent) and 1.2 in adults 18-49 (5.1 from 3.9, 31 percent). 

The season premiere of "Elementary" added 4.17m viewers (14.35m from 10.18m, 41 percent), 1.5 rating points in adults 25-54 (4.4 from 2.9, 52 percent) and 1.1 in adults 18-49 (3.2 from 2.1, 52 percent). "Elementary" posted its best Live +3 day lift total in viewers and matched its series-best in adults 18-49.

Editor's note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20 percent over Live+SD in total viewers, up from 17 percent in 2012. In A18-49, Live+7 levels grew 29 percent from Live+SD, up from 23 percent one year ago. Additionally, many CBS shows experienced as much as a 50 percent increase in total viewers once full 30-day multiplatform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series, which will include DVR playback as well as multiplatform viewership.

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