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Exclusive midnight showing of Syfy's 'Sharknado' gives fans big screen experience for one night only

by jmaloni

Press release

Fri, Jul 26th 2013 09:35 pm
`Sharknado`: Ian Ziering stars as Fin, and Tara Reid is April. (Syfy photo)
"Sharknado": Ian Ziering stars as Fin, and Tara Reid is April. (Syfy photo)

NCM Fathom Events and The Asylum present the instant cult classic in select movie theaters

Up in the sky. It's a bird. It's a plane. No, it's ... a shark! A super-sized storm sucks sharks from the ocean and hurls them onto land in the Syfy cult classic "Sharknado," presented for one night in select movie theaters for a special midnight showing by NCM Fathom Events and The Asylum on Friday, Aug. 2 (starting at 12:05 a.m. local time).

"Sharknado" premiered on Syfy on July 11, becoming an immediate worldwide sensation, generating nearly 5,000 tweets a minute. "Sharknado 2" will premiere on Syfy in July 2014.

Tickets for "Sharknado" are available at participating theater box offices and online at www.FathomEvents.com. "Sharknado" appears on the big screen in more than 200 select movie theaters through NCM's exclusive Digital Broadcast Network. For a complete list of theater locations and prices, visit the NCM Fathom Events website.

"Sharknado" will be presented locally at the following theaters:

Regal

Transit Center Stadium 19 with IMAX

6707 Transit Road

Buffalo

NY

14221

Regal

Elmwood Center 16

2001 Elmwood Ave.

Buffalo

NY

14207

Tickets are available now at participating theater box offices and online at www.FathomEvents.com.

Produced by The Asylum, "Sharknado" is the story of beachside bar regulars including owner Fin (Ian Ziering, "Beverly Hills 90210"), bartender Nova (Casie Scerbo, "Make It Or Break It") and local drunk George (John Heard, "Home Alone") as they team up with Fin's ex-wife April (Tara Reid, "Scrubs") to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies.

" 'Sharknado' was an instant hit with fans - and celebrities - from the moment they first saw it, creating a social media phenomenon on July 11 with nearly 400,000 social mentions," said Shelly Maxwell, executive vice president for NCM Fathom Events. "Imagine sharks invading from the skies on 40-foot screens in movie theaters nationwide. Next week's special midnight showing is a first for Fathom and will answer the age-old question: Who knew sharks could fly?"

Entertainment Weekly described "Sharknado" as "an hour-and-a-half of ridiculous, slapstick, theatrical, scientifically-impossible fun," and New York Daily News said, " 'Sharknado' is bad to the bone. It's absurd. It's ridiculous. If you're a fan of low-budget horror movies and you miss it, you will regret it for the rest of your life."

"Hosting 'Sharknado' at midnight is a tremendous alternative entertainment choice for our guests, and Regal is proud that the forecast is for 'Sharknado' to hit approximately 200 of our theaters all across the country," said Ray Nutt, senior vice president for Regal Entertainment Group.

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