Greater Buffalo Niagara launches 'Vacation Station'by jmaloni
A branded kiosk is now up and running in Toronto's Union Station
Niagara Tourism & Convention Corp., Visit Buffalo Niagara and Wyoming County Chamber & Tourism are partnering with http://www.TripCentral.ca to participate in a Canadian consumer based marketing and sales program now through March 31.
The overall program is being conducted and managed by TripCentral.ca, one of Canada's largest and most established Internet drive vacation distributors. Accommodations and attractions from all three counties are participating in the "Vacation Station," a live branded kiosk in Toronto's Union Station (the main transportation hub in the region and busiest building in Canada).
"I am very excited about this joint marketing program and have high expectations," said John Percy, NTCC president and CEO. "It gives this large audience information about the affordability of the region, and the many attractions and packages we have to offer."
In addition to collateral material, prize giveaways and video footage at the "Vacation Station," the Greater Buffalo Niagara region will also have an online destination landing page, which will be live for six months. It will link to the booking engine and inform consumers where to go, how long to stay and where. Bookings can be made directly on this site with a 10 percent commission back to TripCentral.ca.
The "Vacation Station" will be maintained daily (from 7 a.m. to 7 p.m.) by trained TripCentral.ca staff and participating stakeholders.