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Briody Health Care Facility stars in 'Pink Glove Dance' video to support breast cancer awareness

by jmaloni
Wed, Oct 10th 2012 07:00 am

Video entered in national competition to determine best 'Pink Glove Dance' video

The Pink Glove Dance is spreading ... to Briody Health Care Facility.

More than 120 community and staff members at Briody's are starring in their own "Pink Glove Dance" video to help spread the word about breast cancer awareness and prevention. The video was submitted to a national competition to determine the best Pink Glove Dance video of 2012.

The second annual competition is sponsored by Medline Industries Inc., manufacturer of the gloves and producer of the original Pink Glove Dance video.

As part of the Pink Glove Dance 2012 competition, Briody's video will be posted on www.pinkglovedance.com on Oct. 12 along with the videos of other participants. Viewers can vote on their favorite video (voting requires a Facebook account). The top three winners receive a donation in their name to the breast cancer charity of their choice. The winners will be announced Nov. 2 on www.pinkglovedance.com.

"Once we saw the original video and all the others from last year's competition, we immediately wanted to get involved to help make a difference at our facility, in our community and even around the country," said Nancy Babis, facility Pink Glove Dance coordinator. "Our workers' were so excited and inspired to be part of our own Pink Glove Dance. It was not only a lot of fun to participate, but the awareness and discussion about breast cancer we're going to create from the video is the real satisfaction we're hoping to take away from this experience."

Briody received support from Lockport government and first responders, the Niagara County Sheriff's Office, Boy Scout Troop 40 and Lockport Locks and Erie Canal Cruises.

If Briody wins, funds will go toward Dr. Robyn Lally at the University at Buffalo School of Nursing.

The History of the 'Pink Glove Dance'

The original Pink Glove Dance video premiered in November 2009 and featured 200 Portland hospital workers wearing Medline's pink gloves and dancing in support of breast cancer awareness and prevention. Today, the video has more than 13.5 million views on YouTube and has inspired hundreds of Pink Glove Dance videos and breast cancer awareness events across the country.

Medline filmed the original Pink Glove Dance video at Providence St. Vincent Medical Center in Portland.

"As a way to extend our breast cancer awareness campaign, we developed a pink glove called 'Generation Pink,' " said Andy Mills, president of Medline. "Gloves are also the first point of contact between the health care worker and the patient. And, because the glove is pink, we hoped it would get people talking about breast cancer."

Medline is donating a portion of each sale of the pink gloves to the National Breast Cancer Foundation. To date, Medline has donated more than $1 million to the NBCF to fund mammograms for individuals who cannot afford them.

Why a Pink Glove Dance Video Contest?

As a result of the original Pink Glove Dance video, Medline received hundreds of calls from health care facilities, breast cancer survivor groups, schools and other organizations throughout the U.S. and the world inquiring about participating in another video.

A sequel to the original video was produced in October 2010 featuring 4,000 health care workers and breast cancer survivors throughout North America. Then, in 2011, a competition was held in which 139 teams and more than 21,000 participants from hospitals, nursing homes, schools, fire departments and other groups submitted videos of their own versions of the Pink Glove Dance. Lexington Medical Center in West Columbia, S.C., was the winner of the inaugural competition, receiving $10,000 for the hospital's breast cancer charity of choice, the Vera Bradley Foundation for Breast Cancer.

"The response we received from the videos was overwhelming and heartwarming," said Sue MacInnes, Medline's chief marketing officer. "We were flooded with calls, emails and letters about the joy the videos have brought, and people were asking if they could participate in another video. We didn't want to leave anyone out who wanted to be in a Pink Glove Dance video, so we thought a competition could include everyone who wanted to participate. All these videos are helping help bring attention to breast cancer awareness and prevention and making the Pink Glove Dance a 'movement' in every sense of the word."

About

Briody Health Care Facility is the oldest family-owned and operated long-term care facility in Western New York. It was established in 1946 and is located in Lockport. Edna Quinlivan Briody was the original owner/administrator, followed by her son, James, and wife, Joan, in 1961. In 1992, Ann Briody Petock joined her parents in managing the facility and became the administrator in 1992. They employ approximately 160 staff. The facility offers long-term skilled services, individualized care in a homelike environment supporting a tradition of dignity, compassion and respect. Additionally, short-term inpatient and outpatient physical, occupational and speech rehabilitation services are offered.

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