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'Switched at Birth' returns to strong ratings

by jmaloni
Wed, Sep 5th 2012 11:05 pm

In its Labor Day return, "Switched at Birth," ranked as Monday's No. 1 scripted cable TV telecast in women 18-49 (811,000/1.3 rating) and females 12-34 (870,000/1.9 rating), the No. 1 scripted cable TV telecast in prime in women 18-34 (463,000/1.4 rating), and was the No. 1 scripted cable TV telecast in its time period in adults 18-34 (649,000/0.9 rating), adults 18-49 (1.13 million/0.9 rating) and viewers 12-34 (1.11 million/1.2 rating).

"Switched at Birth" posted sizable gains over last spring's finale (3/20/12) in core demos, including by 32 percent in total viewers (2.25 million vs. 1.71 million), by 15 percent in adults 18-49 (1.13 million vs. 979,000) and by 13 percent in viewers 12-34 (1.11 million vs. 979,000).

Source: NTI, 9/3/12, Live + Same Day.

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