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NBCUniversal to release three DVDs of the London 2012 Olympic Games

by jmaloni
Tue, Jul 31st 2012 01:35 pm

Plus a collector's edition Blu-ray set   

DVDs including "London 2012 Olympic Highlights," "Gymnastics: Going for the Gold," "Swimming: Going for the Gold," and the high definition commemorative Blu-ray set of all three programs available for pre-order at www.nbcolympicsstore.com

Press release

The NBCUniversal Television Consumer Products Group will release multiple DVDs of the London 2012 Olympic Games and a collector's edition Blu-ray set, available from www.nbcolympicsstore.com.The DVDs include "London 2012 Olympic Highlights," "Gymnastics: Going for the Gold" and "Swimming: Going for the Gold."

"London 2012 Olympic Highlights" is a retrospective of the moments from the Games of the XXX Olympiad, featuring a captivating, extensive look at the various competitions, gold medal finals and London's opening and closing ceremonies. The gymnastics program will showcase all of the drama and excitement from the individual and team competitions for both men and women, and the swimming program will bring viewers closer to the pool than ever before to re-live the greatest moments of the swimming competitions. This year, all three programs will be combined into a high-definition commemorative two-disc Blu-ray collector's set for the first time ever.

The NBC Olympics Store currently has all four items available for pre-order at www.nbcolympicsstore.com, along with this year's wide variety of Olympics collectibles, pins, souvenirs and NBC exclusive products. The first 10,000 customers to place their order for any of the three DVD titles or the Blu-ray collector's set will also receive an official collectable NBC London 2012 logo pin, while supplies last. All will ship beginning Sept. 25.

Ten Mayflower Productions will produce the footage of the London 2012 Olympic Games in association with NBC Olympics, and has partnered with Gaiam Vivendi Entertainment to provide home entertainment retail and digital distribution for NBC Olympics, a division of the NBC Sports Group, during its production of the London 2012 Olympic Games.

"With the breadth of distribution across both physical and digital platforms, along with the strong retail relationships Gaiam Vivendi Entertainment brings to this relationship, we are thrilled about the opportunity to work with them on the Olympic releases," said Brad Turkel, owner of Ten Mayflower Productions.

"We are very proud to join in a new partnership with Ten Mayflower Productions and look forward to bringing the high-quality productions of Olympic coverage to fans through our extensive physical and digital distribution network," stated Bill Sondheim, president of Gaiam Vivendi Entertainment.

"With NBCUniversal as the as the U.S. media partner of the Olympic Games, we are thrilled to offer these special highlights of the London 2012 Olympic Games to fans and collectors at home," said Shelli Hill, vice president, DVD, music and eCommerce for NBCUniversal Television Consumer Products. "To have all three programs available in one commemorative, high-definition piece this year will make for a beautiful way to relive the excitement of the London Olympic Games for years to come."

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