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FOX, Shine America announce Walmart as sponsor of 'MasterChef'

by jmaloni
Tue, Jun 26th 2012 04:20 pm
`MasterChef`: Chef Gordon Ramsay (center), restaurateur and wine maker Joe Bastianich (right), and chef Graham Elliot return as judges for the third season. (photo ©2012 Fox Broadcasting Co./credit: Michael Lavine/FOX)
"MasterChef": Chef Gordon Ramsay (center), restaurateur and wine maker Joe Bastianich (right), and chef Graham Elliot return as judges for the third season. (photo ©2012 Fox Broadcasting Co./credit: Michael Lavine/FOX)

FOX and Shine America have announced that Walmart is an official sponsor of "MasterChef's" third season. Walmart's partnership with "MasterChef" will be featured in three challenges this season, the first of which airs Tuesday, June 26 (9 p.m.), on FOX.

The on-air integrations will highlight Walmart's premium selection and wide assortment of top quality USDA Choice steaks, which are available in stores nationwide.

In Tuesday's episode, the Top 13 amateur cooks compete in a mystery box challenge featuring Walmart's USDA Choice T-bone steaks and a variety of fresh produce and spices, all of which cost less than $15 total. In this challenge, the first of three on-air integrations, judges Gordon Ramsay, Joe Bastianich and Graham Elliot will award the contestant who cooks the most imaginative and well-executed dish with a significant advantage in the next round.

Later this season, in the other Walmart on-air integrations, the remaining contestants will visit a rodeo and work in teams to prepare an outstanding steak meal for 101 hungry cowboys. Finally, in an intense pressure test, the amateur cooks facing elimination will create three steak dishes using Walmart USDA Choice steaks.

In addition, Walmart will sponsor and be featured in exclusive content that can be seen on www.fox.com/MasterChef, as well as Walmart's YouTube channel; official Facebook page,www.facebook.com/walmart; and Twitter page, www.twitter.com/walmart.

The competition heads to the beach next Monday, July 2 (9 p.m.), as the judges split up the remaining contestants into three teams to compete in a food truck challenge. Each team will create a menu for beachgoers. The team that earns the most money wins the challenge, while the losing team faces elimination in a pressure test. On Tuesday, July 3 (9 p.m.), Elliot joins the amateur cooks in the "MasterChef" kitchen and whips up his own dish using the mystery box ingredients. But the intensity reaches a boiling point for the remaining contestants as they face a double-elimination that will send not one, but two amateur cooks home.

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