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4 new designs are purchased by America's top retailers, Macy's, H&M and Saks Fifth Avenue, on 'Fashion Star'

by jmaloni
Thu, May 3rd 2012 08:00 am
Pictured from `Fashion Star`: Orly Shani, Ronnie Escalante, Luciana Scarabello, Nikki Poulos, Nzimiro Oputa and Kara Laricks. (photo by Tyler Golden/NBC)
Pictured from "Fashion Star": Orly Shani, Ronnie Escalante, Luciana Scarabello, Nikki Poulos, Nzimiro Oputa and Kara Laricks. (photo by Tyler Golden/NBC)

Kara Laricks, Luciana Scarabello, Nzimiro Oputa and Ronnie Escalante excite the retailers

Tuesday night on NBC's "Fashion Star," the remaining seven designers were tasked with creating a brand campaign for their collections. Four designers were successful in formulating their brand and America's top three retailers - Macy's, H&M and Saks Fifth Avenue - purchased four of the most comprehensive designs.

Celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos helped guide Kara Laricks, Luciana Scarabello, Nzimiro Oputa and Ronnie Escalante in constructing their winning creations, which are available online and in stores now. The series, hosted and executive produced by Elle Macpherson, continues the search for America's "Fashion Star" in next week's episode airing Tuesday, May 8, (10 p.m.) when, in a twist, the retailers decide what garments each designer will create.

Macy's buyer Caprice Willard purchased a men's cardigan from self-taught designer Nzimiro Oputa. (Macys.com/fashionstar)

  • Oputa: Elbow patch cardigan sweater ($119): reinvented cardigan with stand collar and three-button front; contrast trim at edges and side on-seam pockets with faux-suede elbow patches; seam details throughout for shape; colors: oatmeal, heather grey. @NzimiroOputa

H&M buyer Nicole Christie purchased dresses from San Francisco based designer Escalante. (http://fashionstar.hm.com) @hmusa

  • Escalante: Dress ($39.95): short fitted dress in woven fabric with satin lining; front slit and decorative back cutout; hidden side zip; color: blue. @EscalanteRonnie

Saks Fifth Avenue buyer Terron E. Shaffer purchased designs from former fourth grade teacher Laricks and Miami designer Scarabello. (saksfifthavenue.com)

  • Laricks: Ruffled cotton poplin shirt ($235): tucked ruffles trim the front of this light cotton button-down tailored with a crisp point collar and slightly elongated hem; princess seams with wide button cuffs and button-down placket; color: white. @KaraLaricks
  • Scarabello: Silk floral print dress ($295): gorgeous floral-print silk tailored with a cut away high neck and soft shirring at the waist; modified high neckline with bodice darts and mock front overlap; contour hem rises in front; center back zipper; color: black and floral print. @L_Scarabello

While four designers were successful in conveying their brand in their imaging campaigns, some of the designers had difficulty creating a consistent message. The celebrity mentors and buyers criticized Nikki Poulos' decision to use her own likeness for her campaign. Meanwhile, Texan designer Ross Bennett ignored Simpson's advice regarding the colors in his photo shoot. Bennett, Poulos and Orly Shani found themselves in the bottom three. The mentors chose not to save anyone, and in the end, Ross Bennett was eliminated from the competition.

For more information, visithttp://www.nbc.com/fashion-star/about/bios/designers/.

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