TNT, Hyatt team up on interactive detective experience for fans of 'The Closer,' 'Rizzoli & Isles'by jmaloni
TNT and Hyatt are joining forces on a unique opportunity for fans of TNT's hit dramas "The Closer" and "Rizzoli & Isles." The two high-profile brands are teaming up on the "Armchair Detective Mystery Weekend," an exciting murder-mystery experience at two Hyatt Resorts. Fifty lucky fans will have the chance to spend a weekend trying to solve crimes like "The Closer's" Brenda Leigh Johnson and "Rizzoli & Isles'" Jane Rizzoli and Maura Isles. New episodes of the two hit series are set to launch Monday, Nov. 28.
In a twist on popular murder-mystery parties, the "Armchair Detective Mystery Weekend" experience will begin with a nationwide sweepstakes to choose 50 fans to participate. Fans hoping to participate in the "Armchair Detective Mystery Weekend" can enter the sweepstakes at http://tnt.tv/armchairdetective from Nov. 14 to Dec. 31. Then in February 2012, Hyatt Regency Huntington Beach Resort & Spa in California (Feb. 17-19) and Hyatt Regency Tamaya Resort & Spa in Santa Ana, N.M. (Feb. 24-26), will each welcome 25 sweepstakes winners and their guests for an action-packed murder-mystery weekend.
During the "Armchair Detective Mystery Weekend," the lucky winners will play the police detectives, while actors will play suspects, witnesses and other key players to drive the story and advance the game against the backdrop of a luxurious Hyatt resort. In addition, clues and advice will be provided by various characters from "The Closer" and "Rizzoli & Isles." Special prizes will go to participants who successfully solve the crime during their weekend stay.
The "Armchair Detective Mystery Weekend" will be promoted heavily by both TNT and Hyatt through their respective assets. TNT's promotion will include exposure on-air, online at tnt.tv and through social media. Hyatt's promotion will span more than 110 Hyatt properties, with branded key-card sleeves that invite fans to "unlock the evidence to close the case"; specially designed chocolate deserts and cocktails that play on the shows' leading characters; lobby and restaurant signage; in-room messaging; Hyatt Gold Passport member emails and newsletters; and messaging on www.Hyatt.com and Hyatt social media outlets.
"TNT is pleased to team with Hyatt to provide our armchair detective fan base an immersive and entertaining experience," said Tricia Melton, senior vice president of marketing for TBS, TNT and Turner Classic Movies. "The creative collaboration is intended to deepen the show connection with viewers, leveraging the compelling storytelling of 'The Closer' and 'Rizzoli & Isles.' It's always exciting to deliver new ways for our armchair detectives to engage with their favorite shows."
"This is really a one-of-a-kind experience for fans of Hyatt and the TNT shows," said Carlos Cabrera, senior vice president, field operations for Hyatt Hotels & Resorts. "We are thrilled to be working with TNT on this exclusive event and look forward to welcoming the 'detectives' to our beautiful resorts."