The Hard Rock Café, Niagara Falls USA, hosted "Pinktober" a free outdoor concert on Saturday, Oct. 8, to raise awareness for breast cancer. Performers included Steven Page, Alison Pipitone and K-Ride. Participants wore pink T-shirts and pashminas and walked across the Rainbow Bridge extending hands to make a human pink ribbon from the U.S. to Canada. Proceeds went to the American and Canadian cancer societies. Pictured, from left, Olivia Turck, Lauren Merletti, Natalie Turck and Catie Merletti of Grand Island met with Nicholas Picholas of radio station KISS 98.5, the master of ceremonies of "Pinktober."