Syfy's popular series "Haven" will become the first television series to create a storyline that flows between the show itself and the micro-blogging service Twitter when it launches a special seven-episode arc beginning Friday, Aug. 12, at 10 p.m. (ET/PT).
"The 'Haven' writers and producers have done an amazing job of crafting a storyline that seamlessly moves between the TV show and Twitter," said Craig Engler, general manager and senior vice president of Syfy Digital. "Although there have been simple integrations before, no one has fully and organically integrated Twitter into the fabric of the show in the way 'Haven' is doing. If you watch 'Haven' and use Twitter, you're in for a real treat."
In the story, Vince (Richard Donat) and Dave (John Dunsworth), who run the newspaper in Haven, join Twitter as newcomers to the medium. Viewers who follow their characters (@VinceHaven, @DaveHaven) will see them interact with a mysterious Twitter user (@ColdInHaven) who knows more about Haven - and Vince and Dave - than anyone should.
Said Executive Producer Lloyd Segan: "Although Twitter has been featured in TV shows before, this is the first time a storyline from a television series has been fully integrated with the popular online service. The story has been created in such a way that viewers who don't follow the Twitter plot can still enjoy the show. For those that do, there will be a special meaning to events in Haven during these seven episodes."
As the special plot unfolds on Twitter, viewers will catch glimpses of it in the show itself, where they'll be directed to follow the Twitter conversation through special promos. The outcome to the Twitter story will be revealed in the second-season finale on Friday, Sept. 30.
"Twitter has become the default platform for TV fans to talk, in real-time, about the shows they love," said Robin Sloan, manager of media partnerships at Twitter. "Syfy has embraced that conversation, and now it's breaking new ground with this 'Haven' storyline. It incorporates Twitter more deeply into the show's plot than anything we've ever seen before."
Viewers can follow the story on Twitter with the hashtag #HavenNews as well as on www.syfy.com/haven.