'Super Bowl Greatest Commercials XXIII: The Ultimate Countdown' to air Friday, Feb. 9, on CBS

Press Release

“Super Bowl Greatest Commercials XXIII: The Ultimate Countdown,” an interactive special where viewers will vote live to crown the ultimate Super Bowl commercial, will be broadcast Friday, Feb. 9 (8 p.m., ET/PT) on the CBS Television Network, and streaming on Paramount+ (live and on demand for Paramount+ with SHOWTIME subscribers, or on demand for Paramount+ Essential subscribers the day after the special airs). Hosted by Boomer Esiason, analyst for CBS Sports’ “The NFL Today,” and actress Daniela Ruah, the special airs from Allegiant Stadium in Las Vegas, site of Super Bowl LVIII.

The special, now in its 23rd year, heads to Las Vegas, the host city of Super Bowl LVIII, to crown the ultimate Super Bowl commercial champion. Throughout its long history, 12 different Super Bowl commercials have ranked either first or second in viewer voting. Esiason and Ruah will rank these finalists in an ultimate countdown before revealing their top two favorites. Then, it’s up to the viewers to decide the winner via a live online vote at the end of the show.

The special will feature iconic commercials including Coke’s Mean Joe, Budweiser’s Lamb Streaker and the E*Trade Baby. Kevin Frazier, co-host of “Entertainment Tonight,” returns as longtime contributor with exclusive behind-the-scenes looks and sneak peeks of 2024 super spots, including the return of the Budweiser Clydesdales.

To vote, viewers can scan a QR code that will appear on their screen. Voting will be open for viewers in East Coast/Central time zones.

Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on demand. Paramount+ Essential subscribers will not have the option to stream live, but will have access to on-demand the day after the special airs.