Are you a leap year baby? Tops has a surprise for you!

Leaplings finally get their day: Tops celebrates leap year babies with free cupcakes

Tops Friendly Markets Press Release

Happy birthday, leaplings! As you know, this February is special: 2024 is a leap year. And for those born on this unique date – Feb. 29 – this date rolls around once every four years. As such, Tops wants to celebrate you – and all the birthdays you missed out on.

From Feb. 29-March 2, Tops invites anyone born on Feb. 29 to bring in their ID or birth certificate to receive one free four pack of Tops gourmet cupcakes – one for your birthday this year, and one for each birthday you missed.

“We’re excited to celebrate all the leapling birthdays,” said Aaron Payne, vice president of marketing and promotional strategy for Tops. “Every year there is always a lot of attention paid to the first baby of the new year; why not shine the spotlight on our leapling friends!”

Images courtesy of Tops Friendly Markets

••••••••

Tops will also be celebrating with the new parents of leapling babies at John R. Oishei Children’s Hospital of Buffalo and Millard Fillmore Suburban Hospital on Feb. 29, helping to ring in the first baby of leap year. In addition to Tops gourmet cupcakes, the first baby of the leap year will also win $2,900 in free diapers, food and formula from Tops. We’ll also shower the maternity ward with celebratory gourmet cupcakes, as well as the other new moms and dads that day with cupcakes, to celebrate this unique birthday.

At Tops, we have everything you need to help provide for your new baby: from diapers and formula to pacifiers and baby wipes. We even have the “Tops Diaper Club” to help you save as you raise your little one. For every $1 you spend on any brand of diapers, you automatically receive 1 diaper point. Collect 100 diaper points and receive a coupon at checkout for $20 off your next diaper purchase. No registration is required; just simply use your Tops BonusPlus Card.

What’s more, Tops will help you continue the celebration (leap year or not) with a first birthday smash cake – free!

More About Tops Friendly Markets

Based in Williamsville, Tops Markets currently operates 148 grocery stores in New York, Pennsylvania, and Vermont, including five that are run by franchisees. For more information, visit www.topsmarkets.com.