Candice Lymburner, a 2011 Niagara University graduate currently pursuing an MBA at her alma mater, recently had an article published in the Journal of Marketing Development and Competitiveness. The paper, "The Future of the Music Industry," appears in Volume 5 of the peer-reviewed journal, which covers the marketing arena and the interface between marketing and firm competitiveness.
Lymburner, a Niagara Falls native and current Buffalo resident, completed the paper as an undergrad, along with Bohdan Pikas, a professor of marketing in NU's College of Business Administration and chair of its commerce department, and visiting professor, Anastasia Pikas.
