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Press Release
Provident Entertainment/Sony Music is thrilled to announce the signing of Madison Watkins, the newest addition to their growing roster. Known for her powerhouse voice, soulful authenticity, and larger-than-life stage presence, Watkins is embarking on the next chapter of her career as she readies a new project to release this spring.
“We are honored, and so excited to have Madison as part of our Provident family,” said Holly Zabka, president of Provident Entertainment. “The new music she has created is fresh and unique, and Madison’s work ethic is second to none. We can’t wait to see how her artistry and these songs impact people around the globe.”
To kick off this new label partnership, Watkins is releasing her anticipated new single, “Spin,” today. Though the song is just a first taste of what’s to come from this new project, Watkins gets vulnerable quickly – the lyrics of “Spin” encourage listeners to embrace the beauty in slowing down and reconnecting with the world around us.
"Writing and recording the song 'Spin' has helped me walk through anxiety, let go of my fears, and learn to live like a kid again,” Watkins shared. “There is a lot going on in the world right now, and my hope is that this song will provide the perfect way to remind others to get out of their heads and reconnect with where they are in the here and now.”
Listen to “Spin” here.
Watkins has been releasing music since 2019, and has already built a strong and dedicated following on social media due to several major television appearances and brand partnership campaigns. Keep up to date on all new music releases from Watkins, as well as future tour dates and other exciting projects she has in the works, by following her on social media at these links: Instagram: @madison_watkins I TikTok: @madisonwatkins
More about Madison Watkins
Watkins began making waves in the music industry only moments after she stepped on stage and captivated audiences with her powerhouse voice, meaningful songwriting, and in-your-face energy. After receiving global recognition on multiple television programs for her soulful performances and enthralling stage presence, the Arkansas native continued to capture audiences’ attention with her original music. Her song, “Curls,” received over 1.5 billion plays on TikTok, which was followed by several impactful singles (“Someday,” “Lose To Love,” “Kiss U”) to help build out a vibrant collection of songs celebrating confidence, faith and love.
Watkins’ experience includes onstage performances with artists such as Jason Derulo and Tori Kelly, and her music has been featured on television and major brand campaigns (Aussie Hair, Steve Madden, LG and PUMA to name a few). Now signed to Sony Music/Provident Entertainment, she embarks on an immensely exciting new chapter with fresh music that blends her signature pop-soul sound, inspiring messages, and fiery passion. An EP release is scheduled for this summer 2025.