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Buffalo Bills logo courtesy of team press guide
Buffalo Bills logo courtesy of team press guide

NFL: Chiefs-Bills on CBS averaged 50.4 million viewers - most-watched Divisional or Wild Card Game on record


Tue, Jan 23rd 2024 03:15 pm

NFL Divisional Round games average 40 million viewers – highest average audience on record​

√ 126.7 million total viewers tuned in for Divisional Round

National Football League Press Release

This year's NFL Divisional Round averaged 40 million viewers (TV plus digital) – the highest on record dating back to 1988.

The 40 million average viewers for the four games – Houston Texans versus Baltimore Ravens, Green Bay Packers versus San Francisco 49ers, Tampa Bay Buccaneers versus Detroit Lions and Kansas City Chiefs versus Buffalo Bills – are up 7% versus last year, and up 5% versus the prior record in 2021-22.

In total, 126.7 million viewers tuned in for the Divisional Round.

Highlights from the NFL's Divisional Round include:

√ The Saturday primetime game on FOX between the Packers and 49ers averaged 37.5 million viewers, the most-watched Saturday NFL playoff game on record.

√ The Sunday primetime game on CBS between the Chiefs and Bills averaged 50.4 million viewers, the most-watched Divisional or Wild Card game on record.

The schedule for this Sunday's AFC and NFC Championship games is as follows:

√ Kansas City Chiefs at Baltimore Ravens – 3 p.m. ET on CBS

√ Detroit Lions at San Francisco 49ers – 6:30 p.m. ET on FOX

Source: Nielsen and first-party digital

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