Single from TFK’s first new project since 2017, ‘The End Is Where We Begin: Reignited’
Ontario, Canada-bred international rock favorite Thousand Foot Krutch is joined by Minneapolis’ modern hard rockers New Medicine on the single “Down (2023)” releasing today at digital and streaming outlets globally from Endurance Music Group and The Fuel Music via https://slinky.to/DownTFK.
The track is featured on Thousand Foot Krutch’s first new project in over six years, “The End Is Where We Begin: Reignited,” which includes newly recorded performances from several of the band’s musical peers morphed with the original tracks from TFK’s hugely successful independent recording, “The End Is Where We Begin.”
“Already being a massive TFK fan, I was honored to get the call to collaborate,” New Medicine’s Jake Scherer (aka Jake Rose) said. “I totally relate to ‘Down’ because I've always had a chip on my shoulder about people telling me I would never ‘make it,’ yet here we are. TFK has always been on the forefront of mixing hard rock with hip-hop flows, which fits perfectly with the New Medicine sound. Proud of this collaboration!”
“Down (2023)” follows the debut, SiriusXM Octane-added single from the project released last month, “War Of Change (2023),” which features TFK pairing with Las Vegas-based rockers Adelitas Way. Upon its release, the single landed in such coveted playlists as Rock Hard (Spotify), Breaking Hard Rock, Hard Rock New Songs and New Christian (Apple Music), Rock Arena, Rock and Fresh Rock (Amazon Music), and New Rock Now and New Rock Radio (Pandora).
Additional well-known artists have recorded “The End Is Where We Begin” tracks on this celebratory “Reignited” album, reimagining the songs that have rocked generations of fans for over a decade. The featured artists will be revealed in the coming months.
The roots of this project began in 2012 when TFK took a huge risk, walking away from record label life to release the SiriusXM Octane-nominated “Epic Album of the Year” and Billboard No. 1-selling Hard Rock album “The End Is Where We Begin.”
Launching with the band’s biggest sales debut to date, the five-star acclaimed indie album went on to spark five Active Rock hits and four Christian No. 1s that continue to resonate with the band’s fans. In 2021, the album garnered two RIAA Gold single certifications, including for “War Of Change” and “Courtesy Call.”
By mid-summer 2014, “The End Is Where We Begin” had gathered 215 million YouTube streams alone, while averaging 296,000 plays every day. The success landed TFK’s founder, vocalist and songwriter Trevor McNevan, bassist Joel Bruyere and drummer Steve Augustine, on the biggest rock festivals of that time nationally, including Rock on the Range and mainstage appearances at Rocklahoma and Carolina Rebellion. Since then, the band has literally received billions of streams.
More About Thousand Foot Krutch
Ontario, Canada-bred TFK launched into the music scene in 1997 and racked up an impressive highlight reel, selling over 1.5 million albums, releasing 12 Active Rock radio hits, garnering numerous soundtrack slots, plus securing a massive presence in professional sports. The band literally infiltrated every facet of pop culture. Before going on hiatus in 2017, TFK received ongoing ESPN appearances, as well as various NASCAR, MLB, NHL, WWE, NCAA and NFL airings (including the 2010 Super Bowl), as well as had songs featured in EA Sports’ “NHL 2010” and “NHL 2013” video games along with tallies of about 30,000,000 monthly views in combined streaming across all of YouTube. Releasing its first independent record in 2012, “The End Is Where We Begin,” TFK’s success story added two RIAA-Certified Gold singles, over 2 billion streams and a million albums sold, along with nine Active Rock radio chart hits.