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`Food 2 Families` courtesy of
"Food 2 Families" courtesy of

Tops Friendly Markets launches 18th annual 'Food 2 Families' campaign


Mon, Nov 14th 2022 02:15 pm

Tops Friendly Markets is once again hosting its annual “Food 2 Families” campaign, now in its 18th year, with a goal to provide more than 2 million meals for neighbors in need. The initiative continues to Dec. 24.

Organizers said, “As we enter into the giving season, now more than ever our fellow neighbors are in need of your help. The U.S. Department of Agriculture estimates that more than 34 million people are food insecure, 9 million of which are children.”

A press release added, “Tops ‘Food 2 Families’ campaign is synonymous with ‘The Little Brown Bag of Hope.’ Customers can easily purchase a ‘Little Brown Bag of Hope’ paper icon at the register anytime they shop. At the register customers, will be asked if they want to support the campaign by buying a $5, $10 and/or $20 bag for someone in need in our community or to round up their change.

“Little brown bags, which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register, as well.”

Virtual “Little Brown Bags of Hope” will also be available for purchase online by visiting https://www.topsneighborshelpingneighbors.com/. Here, customers can select what food bank they wish their donation to benefit.

While donations can be made throughout the campaign, Tops said “many locals love the tradition of bringing or purchasing their donation at the store on the day Tops hosts its one-day food drive. We’re grateful to be joined by local media sponsors WGRZ-TV Channel 2 and Townsquare Media, as well as FeedMore WNY food bank staff and volunteers, on Friday, Dec. 2, 2022, who will be helping to accept your donations.

“In light of COVID-19, our masked volunteers are happy to accept your donation from the trunk of your vehicle.”

Donations can be made throughout the day at the following Tops Friendly Market locations:

√ 5827 S. Transit Road, Lockport

√ 7200 Niagara Falls Blvd., Niagara Falls

√ 3980 Maple Road, Amherst

√ 4777 Transit Road, Depew

√ S. 6150 South Park Ave., Hamburg

√ 2101 Elmwood Ave., Buffalo

Tara A. Ellis, president and CEO of FeedMore WNY, said, “Nearly 1 in 8 people in Western New York is facing food insecurity, meaning they lack consistent access to enough nutritious food to live a healthy life. ‘Food 2 Families’ enables FeedMore WNY to provide critical food assistance to our neighbors in need, filling bellies and spreading hope. We are incredibly grateful for the dedicated partnership of Tops Friendly Markets, as well as WGRZ-TV Channel 2 and Townsquare Media for once again holding this vital food and fund drive. We encourage our community to support ‘Food 2 Families’ by purchasing a virtual ‘Little Brown Bag of Hope’ through Dec. 24 or making a donation at the event at Tops Friendly Markets locations on Dec. 2.”

Based in Williamsville, Tops Markets currently operates 150 grocery stores in New York, Pennsylvania and Vermont, including five that are run by franchisees. For more information, visit www.topsmarkets.com.

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