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Leading up to April 1 debut album release
Earlier this month, Elevation Rhythm announced their debut album, “Growing Pains” is set to release April 1. Leading up to its release, the group dropped its first single, "Fake Love," offering “the much-needed message of going back to what real love is, to truly know that we have a God who loves us for the essence of who we are.”
Following in its steps is the project's title track, out today. Listen to "Growing Pains" here.
The central message of "Growing Pains" unlocks the overarching theme of the entire 12-song album.
“I think people turn to music when they’re going through certain seasons," explains Josh Holiday, who produced the album alongside Elevation Church pastor and executive producer Steven Furtick. "Either they need to hear something that validates how they feel, or they need to hear that things are going to be better. I know how important music is to people, and I hope, with this album, they walk away feeling like God’s got them, and everything’s going to be OK.”
With youth and young adults at the forefront of their mission, Elevation Rhythm’s sonic backdrop intentionally aims to keep up with the changing times, which is why the group experiments with a variety of bold sounds and textures, constantly blurring genre lines. Incorporating elements of pop, rock, worship and hip-hop, “Growing Pains” is “buoyed by the youthful energy found in its diversity,” the group’s team said.
“I think, sonically, Rhythm is always going to be different,” Holiday said. “Two years from now, Rhythm won’t sound like it sounds now, because the sounds of the next generation are always evolving.”
The group will share their songs live when they join Elevation Worship along with Furtick on the spring arena tour “Elevation Nights.” Kicking off April 26 in Chicago, they will bring the experience of Elevation Church to cities around the U.S. The tour will wrap in Boston on May 5. Tickets are on sale now. For more information, visit ElevationNights.com.
Elevation Rhythm is an essential part of the DNA of Elevation Church, based in Charlotte, North Carolina. It sets the musical compass for Elevation’s younger generation of worshipers. After releasing a handful of songs such as “Quiet” and No. 1 Christian CHR / HOT AC radio single, “Never Walk Away,” the group is now releasing a first full-length album, “Growing Pains.” The new album is a mix of live captures and studio sessions that is intended to make a difference for a generation searching for purpose, identity and acceptance.