Strategic partnership gives FanDuel exclusive broadcast integration
The Buffalo Sabres and FanDuel Group announced a multiyear partnership, designating FanDuel as an official sports betting partner of the Buffalo Sabres, and giving FanDuel the exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts.
As part of the partnership, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions and postgame. Sabres broadcasts will include FanDuel in sports betting segments during the pregame show and after the first and second-period intermissions. At the same time, real-time betting odds from the FanDuel Sportsbook will be integrated throughout the broadcast.
FanDuel will also have the right to use official Sabres marks and logos in marketing and in-arena signage for all Sabres home games as part of the partnership.
“On the heels of bringing America’s No. 1 Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience,” said Mike Raffensperger, CMO of FanDuel Group. “This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level.”
“We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans,” said Dan Misko, Pegula Sports & Entertainment senior vice president of business development. “FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we’re very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come.”
To celebrate the partnership, FanDuel is running a unique promotion, “Sabres Correct Score Bonus,” for the Buffalo Sabres games on Feb. 23 and 25 this week.