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Seneca Niagara Resort & Casino (File photo)
Seneca Niagara Resort & Casino (File photo)

Buffalo Bills & Sabres announce partnership extension with Seneca Gaming Corp.


Thu, Dec 9th 2021 03:30 pm

Seneca Gaming Corp. will continue to serve as ‘Official Casino Partner’ of Buffalo Bills and Sabres

Pegula Sports & Entertainment announced a five-year partnership extension with Seneca Gaming Corp. as the “Exclusive and Official Casino Partner” of the Buffalo Bills and Buffalo Sabres. This extension is part of a decade-long history together, further solidifying the relationship into the future.

“Seneca Gaming Corp. has been an important partner of the Bills and Sabres for more than 10 years, and we are incredibly excited to kick off five more years together,” said Dan Misko, Pegula Sports & Entertainment’s senior vice president of business development. “Seneca Gaming Corp. is always working to have their guests and employees experience the best; many of which are Bills and Sabres fans. We will continue to connect with our fans in fun and unique ways through our partnership, and couldn’t be prouder to continue building this relationship with a hometown organization and the Seneca Nation.”

Seneca Gaming Corp. has enhanced the fan experience with “Predict the Bills” and “Predict the Sabres,” which provide fans an opportunity to win prizes. Fans attending Bills games at Highmark Stadium enjoy live music on the “Billevard” at the Seneca Sound Stage. Fans who visit KeyBank Center have a chance to enjoy the newly renovated Seneca Sports Lounge on the 200-level for happy hour drink specials, interactive free games, Sabres alumni appearances and special giveaways.

"Like our professional sports teams, Seneca Gaming Corp. thrives on bringing unmatched energy and excitement to our guests from across Western New York, Southern Ontario and beyond every day," said President and CEO Kevin Nephew said. "We're excited to continue our longstanding partnership with the Buffalo Bills, Buffalo Sabres and Pegula Sports & Entertainment and take the fan and guest experience to new heights."

In addition to focusing on Bills and Sabres fans, a key element of the partnership going forward will involve community initiatives for youth on Seneca Nation territory. The programs kicked off in October with One Buffalo Sports Day, and will focus on the importance of education, living a healthy lifestyle, and overall community. Together with the Buffalo Bandits, the Bills and Sabres are partnering to provide sports clinics featuring fun and inclusive football, hockey and lacrosse instructional stations, with visits from alumni and sports equipment for participating youth to take home. 

Seneca Gaming Corp. is a wholly owned, tribally chartered corporation of the Seneca Nation of Indians, which operates the Nation’s Class III casino gaming properties. Since opening Seneca Niagara Casino in 2002, the corporation has built and invested in the community at large by providing three premier gaming and entertainment destinations in Western New York: Seneca Niagara Resort & Casino in Niagara Falls, Seneca Buffalo Creek Casino in downtown Buffalo, and Seneca Allegany Resort & Casino in Salamanca; as well as the award-winning championship Seneca Hickory Stick Golf Course in Lewiston. Since 2002, the corporation has grown into one of the largest private sector employers in Western New York with over 3,000 employees across its three locations. For more information, visit SenecaGamingCorporation.com.

Pegula Sports & Entertainment streamlines key business areas across all Pegula family-owned sports and entertainment properties, including the Buffalo Bills, Buffalo Sabres, Buffalo Bandits, Rochester Americans, Rochester Knighthawks, LECOM Harborcenter and ADPRO Sports. PSE aims to be a leader in the sports and entertainment industry by bringing together the individual resources, capabilities and talents of each of its entities to create a cohesive and sustainable brand that together represents the Pegula family’s interest. PSE’s mission is to achieve long-term success through teamwork while constantly striving for excellence and placing fans first in all that it does to ensure these brands create memorable experiences.

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