Limited-edition lineup of Justin Bieber’s ‘Timbiebs’ Timbits are now available at participating Tim Hortons restaurants in Canada and the U.S., along with lineup of exclusive merch
√ Tim Hortons is giving guests a chance to win a trip to see Justin live in concert, organizing auction of merchandise autographed by Bieber that will benefit Tim Hortons Foundation Camps
Tim Hortons and Justin Bieber launched their partnership Monday to collaborate on menu innovations and cobranded merchandise, all inspired by Bieber’s “fanatical love of the Tims brand.”
Participating Tim Hortons restaurants across Canada and the U.S. are now selling a limited-edition selection of “Timbiebs” Timbits in chocolate white fudge, sour cream chocolate chip, and birthday cake waffle flavors.
Bieber shared with the Tims team that Timbits are his favorite item on the menu, which led to a multistage, iterative journey with chef Tallis Voakes, Tim Hortons director of culinary innovation, to experiment with different flavor combinations and collaborate on the recipes that guests can soon try for themselves.
"Doing a Tim Hortons collab has always been a dream of mine,” Bieber said. “I grew up on Tim Hortons and it’s always been something close to my heart."
Participating Tim Hortons restaurants are also now selling the “Timbiebs” merch lineup, which was developed in collaboration with Bieber and features a cozy beanie, a fanny pack and a tote bag.
Tim Hortons is “thrilled” with how Bieber has been all-in on this partnership, said Hope Bagozzi, chief marketing officer for Tim Hortons. That includes filming a fun TV commercial for the “Timbiebs” launch.
“What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims, and he was so invested in working on ‘Timbiebs’ and our future plans together,” Bagozzi said. “He knows exactly what our guests already love about the Tims brand, and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”
Through Dec. 28, guests who are a resident of Canada or the U.S. and who are registered Tims Rewards members can enter a contest for a chance to win a grand prize concert experience to see Bieber. Guests can earn an entry for the contest by scanning for Tim Rewards in restaurant, or placing a mobile order in the Tim Hortons app, when purchasing a “Timbiebs” 10-pack. See timhortons.ca/timbiebs-promotion for all the details and rules.
No purchase is necessary. A purchase will not increase one’s chances of winning. For official rules, alternate method of entry, prize descriptions and odds disclosure, visit www.timhortons.com/timbiebs-promotion.